MONEY
Southwest Becomes One Of America's Least Reliable Airlines-After One Bright Idea Backfired
Why brilliant strategies sometimes fail smart businesses.
By KELLY MAIN, WRITER/ADVISER, @thekellymain
A Southwest Airlines ticketing counter at Baltimore/Washington International Thurgood Marshall Airport. Getty Images
MONEY By KELLY MAIN
Southwest Becomes One Of America's Least Reliable Airlines-After One Bright Idea Backfired
Why brilliant strategies sometimes fail smart businesses.
By KELLY MAIN
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