Marketing
The First-Party Data Revolution Has Already Begun
Privacy legislation is killing off third-party cookies, so marketers are looking for other ways to target their adverts.
By KELVIN JONCK, CEO AT YOUKNOW DIGITAL, @KelvinJonck
Photo Supplied; Artwork by Melusi Chiposi
Marketing By KELVIN JONCK
The First-Party Data Revolution Has Already Begun
Privacy legislation is killing off third-party cookies, so marketers are looking for other ways to target their adverts.
By KELVIN JONCK
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