Marketing
Kentucky City's Marketing Pitch: Aliens, Come Visit
The city of Lexington's tourism bureau invites extraterrestrials to swing by in an offbeat, innovative marketing campaign.
By KIT EATON, @kiteaton
Scientists in Lexington, Kentucky, sent a tourism ad to the TRAPPIST-1 system in December. Courtesy VisitLEX
Marketing By KIT EATON
Kentucky City's Marketing Pitch: Aliens, Come Visit
The city of Lexington's tourism bureau invites extraterrestrials to swing by in an offbeat, innovative marketing campaign.
By KIT EATON
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