Strategy
Lessons from the Rise and Fall of Abercrombie & Fitch
One of America's hottest brands flamed out almost as quickly as it heated up. Now it wants to make a comeback.
By MELISSA ANGELL, STAFF WRITER, INC.COM, @melissajourno
Abercrombie & Fitch store in San Francisco, California. Getty Images
Strategy By MELISSA ANGELL
Lessons from the Rise and Fall of Abercrombie & Fitch
One of America's hottest brands flamed out almost as quickly as it heated up. Now it wants to make a comeback.
By MELISSA ANGELL
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