INNOVATE

Ford Is Forbidding Customers From Doing Something Highly Unexpected. Here's Why It's a Very Smart Move

The F150 Lightning electric truck started rolling out of factories this week. 200,000 people have reserved one.

By MINDA ZETLIN, CO-AUTHOR, THE GEEK GAP, @MindaZetlin

Ford F-150 Lightning trucks at the Ford Rouge Electric Vehicle Center in Dearborn, Michigan. Getty Images

INNOVATE By MINDA ZETLIN

Ford Is Forbidding Customers From Doing Something Highly Unexpected. Here's Why It's a Very Smart Move

The F150 Lightning electric truck started rolling out of factories this week. 200,000 people have reserved one.

By MINDA ZETLIN

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