INNOVATE
Ford Is Forbidding Customers From Doing Something Highly Unexpected. Here's Why It's a Very Smart Move
The F150 Lightning electric truck started rolling out of factories this week. 200,000 people have reserved one.
By MINDA ZETLIN, CO-AUTHOR, THE GEEK GAP, @MindaZetlin
Ford F-150 Lightning trucks at the Ford Rouge Electric Vehicle Center in Dearborn, Michigan. Getty Images
INNOVATE By MINDA ZETLIN
Ford Is Forbidding Customers From Doing Something Highly Unexpected. Here's Why It's a Very Smart Move
The F150 Lightning electric truck started rolling out of factories this week. 200,000 people have reserved one.
By MINDA ZETLIN
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