INNOVATE
Ford Is Forbidding Customers From Doing Something Highly Unexpected. Here's Why It's a Very Smart Move
The F150 Lightning electric truck started rolling out of factories this week. 200,000 people have reserved one.
By MINDA ZETLIN, CO-AUTHOR, THE GEEK GAP, @MindaZetlin
Ford F-150 Lightning trucks at the Ford Rouge Electric Vehicle Center in Dearborn, Michigan. Getty ImagesINNOVATE By MINDA ZETLIN
Ford Is Forbidding Customers From Doing Something Highly Unexpected. Here's Why It's a Very Smart Move
The F150 Lightning electric truck started rolling out of factories this week. 200,000 people have reserved one.
By MINDA ZETLIN
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