Marketing
Google Found a Sneaky Way to Make More Money From Unsuspecting Customers. It May Have Backfired
Advertisers who use Google's auction system may think bidding alone sets prices. It doesn't.
By MINDA ZETLIN, CO-AUTHOR, THE GEEK GAP, @MindaZetlin
Google headquarters in Mountain View, California. Photo: Getty Images
Marketing By MINDA ZETLIN
Google Found a Sneaky Way to Make More Money From Unsuspecting Customers. It May Have Backfired
Advertisers who use Google's auction system may think bidding alone sets prices. It doesn't.
By MINDA ZETLIN
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