How Illumix's Unusual Approach to Consumer Research Helped It Launch Its First AR Game in Just 9 Months
Kirin Sinha has been banned from several malls – and Reddit – because of this approach.
By NICK HAWKINS, FREELANCE WRITER, @None
Kirin Sinha, founder and CEO of Illumix. Alfonso DuranCustomer Service By NICK HAWKINS
How Illumix's Unusual Approach to Consumer Research Helped It Launch Its First AR Game in Just 9 Months
Kirin Sinha has been banned from several malls – and Reddit – because of this approach.
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