Strategy
8 Years Ago, Apple Made a Monumental Mistake. Today, Their Apology is Still a Masterclass in How Brands Can Recover from a Blunder
How brands say sorry to save face.
By NICK HOBSON, CHIEF SCIENTIST AND DIRECTOR OF LABS, EMOTIVE TECHNOLOGIES, @NickMHobson
Taylor Swift. Getty Images
Strategy By NICK HOBSON
8 Years Ago, Apple Made a Monumental Mistake. Today, Their Apology is Still a Masterclass in How Brands Can Recover from a Blunder
How brands say sorry to save face.
By NICK HOBSON
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