Design
Kia's Logo Redesign Was a Total Flop. The Company Did What No Brand Should Ever Do
Kia violated these 4 basic design principles.
By NICK HOBSON, CHIEF SCIENTIST AND DIRECTOR OF LABS, EMOTIVE TECHNOLOGIES, @NickMHobson
The Kia logo. Photo: Getty ImagesDesign By NICK HOBSON
Kia's Logo Redesign Was a Total Flop. The Company Did What No Brand Should Ever Do
Kia violated these 4 basic design principles.
By NICK HOBSON
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