Marketing
Patagonia Just Called Itself an Unsustainable Brand. Why It's Genius Marketing
The topsy-turvy move shows that no brand's sustainability work is ever really done.
By NICK HOBSON, CHIEF SCIENTIST AND DIRECTOR OF LABS, EMOTIVE TECHNOLOGIES, @NickMHobson

Marketing By NICK HOBSON
Patagonia Just Called Itself an Unsustainable Brand. Why It's Genius Marketing
The topsy-turvy move shows that no brand's sustainability work is ever really done.
By NICK HOBSON

Newsletter
Inc.Africa
This Morning
Start your day with our news digest for entrepreneurs.Inc.Africa This Morning
Start your day with our news digest for entrepreneurs.Sponsored Business content
Sponsored Business content
top stories
top videos
top stories
top videos