LEAD
Persuading Anyone Comes Down to 4 Simple Words
You can read this article to find out – but, of course, it's your choice.
By NICK HOBSON, CHIEF SCIENTIST AND DIRECTOR OF LABS, EMOTIVE TECHNOLOGIES, @NickMHobson

LEAD By NICK HOBSON
Persuading Anyone Comes Down to 4 Simple Words
You can read this article to find out – but, of course, it's your choice.
By NICK HOBSON

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