Marketing  

In a Surprising New Business Move, Gucci Now Cares About Your Health as Much as Your Status. Here's What They're Doing

The lesson for your company's marketing: Focus on the journey, not the destination.

By NICK HOBSON, CHIEF SCIENTIST AND DIRECTOR OF LABS, EMOTIVE TECHNOLOGIES, @NickMHobson


Gucci x Oura ring. Courtesy Gucci



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