Branding
Top Executive Shares the Secret of Apple's Brand Identity: Say 'No' More Than 'Yes'
3 principles of Apple's branding and positioning in the market.
By NICK HOBSON, CHIEF SCIENTIST AND DIRECTOR OF LABS, EMOTIVE TECHNOLOGIES, @NickMHobson
Apple store in Beijing, China. Getty Images
Branding By NICK HOBSON
Top Executive Shares the Secret of Apple's Brand Identity: Say 'No' More Than 'Yes'
3 principles of Apple's branding and positioning in the market.
By NICK HOBSON
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