Invent

5 Keys to Inventing New Products That Spur Growth

Solve the right problem well, aim at big markets, shun acquisitions, field an interdisciplinary team, launch often.

By PETER COHAN, FOUNDER, PETER S. COHAN & ASSOCIATES, @petercohan

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Invent By PETER COHAN

5 Keys to Inventing New Products That Spur Growth

Solve the right problem well, aim at big markets, shun acquisitions, field an interdisciplinary team, launch often.

By PETER COHAN

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