STARTUP

6 Keys To Get From Idea To 400 Customers

Give your first customers a no-risk, high-return value proposition.

By PETER COHAN, FOUNDER, PETER S. COHAN & ASSOCIATES, @petercohan

Illustration: Getty Images

STARTUP By PETER COHAN

6 Keys To Get From Idea To 400 Customers

Give your first customers a no-risk, high-return value proposition.

By PETER COHAN

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