TECHNOLOGY

Leadership Lessons from Taylor Swift's Concert Ticket Fiasco

Better to give up some profit than to raise customer expectations and disappoint them.

By PETER COHAN, FOUNDER, PETER S. COHAN & ASSOCIATES, @petercohan

Taylor Swift performs onstage during NSAI 2022 Nashville Songwriter Awards at Ryman Auditorium in Nashville, Tennessee. Getty Images

TECHNOLOGY By PETER COHAN

Leadership Lessons from Taylor Swift's Concert Ticket Fiasco

Better to give up some profit than to raise customer expectations and disappoint them.

By PETER COHAN

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