LEAD

Think Long-Term to Improve the Bottom Line

Piyush Gupta on the business case for valuing societal purpose over personal ambition.

By RANJAY GULATI, PAUL R. LAWRENCE PROFESSOR, HARVARD BUSINESS SCHOOL, @RanjayGulati

Illustration: Getty Images

LEAD By RANJAY GULATI

Think Long-Term to Improve the Bottom Line

Piyush Gupta on the business case for valuing societal purpose over personal ambition.

By RANJAY GULATI

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