TECHNOLOGY
If You Haven't Yet Made the Switch to Google Analytics 4, Now's the Time to Do So
To get the most accurate customer data – in compliance with privacy laws – retail businesses should upgrade from Google's Universal Analytics before the platform sunsets on June 30.
By REBECCA DECZYNSKI, STAFF REPORTER, INC, @rebecca_decz
TECHNOLOGY By REBECCA DECZYNSKI
If You Haven't Yet Made the Switch to Google Analytics 4, Now's the Time to Do So
To get the most accurate customer data – in compliance with privacy laws – retail businesses should upgrade from Google's Universal Analytics before the platform sunsets on June 30.
By REBECCA DECZYNSKI
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