It's the Summer of Barbie. How Brands Are Cashing In on All That Plastic Fantastic With Licensing Deals and Themed Products
Ahead of Greta Gerwig's 'Barbie' movie, countless brands have partnered with Mattel on limited-edition collaborations. Founders say the doll has a Midas touch.
By REBECCA DECZYNSKI, STAFF REPORTER, INC, @rebecca_decz
Photo: Courtesy VoorayMarketing By REBECCA DECZYNSKI
It's the Summer of Barbie. How Brands Are Cashing In on All That Plastic Fantastic With Licensing Deals and Themed Products
Ahead of Greta Gerwig's 'Barbie' movie, countless brands have partnered with Mattel on limited-edition collaborations. Founders say the doll has a Midas touch.
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