INNOVATE
Starbucks Is the Latest Food Business to Enter the Metaverse. Its Approach Just Might Work
Starbucks Odyssey intends to use blockchain technology to better engage the coffee company's customers – but its point of entry is surprisingly accessible.
By REBECCA DECZYNSKI, STAFF REPORTER, INC, @rebecca_decz
INNOVATE By REBECCA DECZYNSKI
Starbucks Is the Latest Food Business to Enter the Metaverse. Its Approach Just Might Work
Starbucks Odyssey intends to use blockchain technology to better engage the coffee company's customers – but its point of entry is surprisingly accessible.
By REBECCA DECZYNSKI
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