INNOVATE

Starbucks Is the Latest Food Business to Enter the Metaverse. Its Approach Just Might Work

Starbucks Odyssey intends to use blockchain technology to better engage the coffee company's customers – but its point of entry is surprisingly accessible.

By REBECCA DECZYNSKI, STAFF REPORTER, INC, @rebecca_decz

A Starbucks coffee shop in San Francisco. Getty Images

INNOVATE By REBECCA DECZYNSKI

Starbucks Is the Latest Food Business to Enter the Metaverse. Its Approach Just Might Work

Starbucks Odyssey intends to use blockchain technology to better engage the coffee company's customers – but its point of entry is surprisingly accessible.

By REBECCA DECZYNSKI

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