Marketing
Twitter's Rebrand to X May Be Bananas, but It's Also Awash in Business Lessons
Rebranding a business is a costly decision, which is why leaders should be absolutely certain it's the right path for growth.
By REBECCA DECZYNSKI, STAFF REPORTER, INC, @rebecca_decz
A worker removes letters from the Twitter sign on the exterior of the company's headquarters on July 24, 2023, in San Francisco. Photo: Getty Images
Marketing By REBECCA DECZYNSKI
Twitter's Rebrand to X May Be Bananas, but It's Also Awash in Business Lessons
Rebranding a business is a costly decision, which is why leaders should be absolutely certain it's the right path for growth.
By REBECCA DECZYNSKI
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