Data Detectives

Should Your Business Ask for Information About Gender, Race, and Ethnicity?

Data is a powerful tool in building an inclusive brand. However, don't let the process of capturing it push the customers you want to serve away.

By SONIA THOMPSON, CUSTOMER EXPERIENCE STRATEGIST, CONSULTANT, AND SPEAKER, @soniaethompson

Photo by Carlos Muza on Unsplash

Data Detectives By SONIA THOMPSON

Should Your Business Ask for Information About Gender, Race, and Ethnicity?

Data is a powerful tool in building an inclusive brand. However, don't let the process of capturing it push the customers you want to serve away.

By SONIA THOMPSON

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