Data Detectives
Should Your Business Ask for Information About Gender, Race, and Ethnicity?
Data is a powerful tool in building an inclusive brand. However, don't let the process of capturing it push the customers you want to serve away.
By SONIA THOMPSON, CUSTOMER EXPERIENCE STRATEGIST, CONSULTANT, AND SPEAKER, @soniaethompson
Photo by Carlos Muza on Unsplash
Data Detectives By SONIA THOMPSON
Should Your Business Ask for Information About Gender, Race, and Ethnicity?
Data is a powerful tool in building an inclusive brand. However, don't let the process of capturing it push the customers you want to serve away.
By SONIA THOMPSON
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