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Why Woke Is Good Business, According to Mark Cuban and Data
Consumers expect brands to be inclusive, so pumping the brakes on inclusive marketing is bad for business.
By SONIA THOMPSON, CUSTOMER EXPERIENCE STRATEGIST, CONSULTANT, AND SPEAKER, @soniaethompson
Mark Cuban. Getty ImagesLEAD By SONIA THOMPSON
Why Woke Is Good Business, According to Mark Cuban and Data
Consumers expect brands to be inclusive, so pumping the brakes on inclusive marketing is bad for business.
By SONIA THOMPSON
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