INNOVATE

To Sell an Idea, Focus on These 4 Things

What you actually need to sell an idea may surprise you.

By STEPHEN KEY, CO-FOUNDER, INVENTRIGHT, @stephenkeymedia

Illustration: Getty Images

INNOVATE By STEPHEN KEY

To Sell an Idea, Focus on These 4 Things

What you actually need to sell an idea may surprise you.

By STEPHEN KEY

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