Pivot
How a Massage Company Pulled Off a Radical Covid Pivot
For Salt Lake City-based Nivati, a business re-think became the path out of a downturn.
By STEVEN I. WEISS, SENIOR STAFF WRITER, @steveniweiss
Illustration: Inc. Magazine; Images: Courtesy company
Pivot By STEVEN I. WEISS
How a Massage Company Pulled Off a Radical Covid Pivot
For Salt Lake City-based Nivati, a business re-think became the path out of a downturn.
By STEVEN I. WEISS
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