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How This Founder Took Off on TikTok by Getting Brutally Honest About Her Manufacturing Costs

Youer founder Mallory Ottariano decided her customers ought to know how much it costs to make clothes in the US Her transparency has helped the multi-million-dollar brand boost orders by 65 percent.

By STEVEN I. WEISS, SENIOR STAFF WRITER, @steveniweiss

Mallory Ottariano, founder of Youer. Aleks Was

STARTUP By STEVEN I. WEISS

How This Founder Took Off on TikTok by Getting Brutally Honest About Her Manufacturing Costs

Youer founder Mallory Ottariano decided her customers ought to know how much it costs to make clothes in the US Her transparency has helped the multi-million-dollar brand boost orders by 65 percent.

By STEVEN I. WEISS

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