Marketing
How Stanley's Partnership With Starbucks and Target Proves its Scarcity Model is Still Working
The Valentine's Day Stanley-Starbucks Quencher sent shoppers into a frenzy and signals another marketing success for the longstanding brand.
By SYDNEY SLADOVNIK
Stanley's "Winter Pink" tumbler was released in collaboration with Starbucks and sold exclusively at Target. Courtesy Company
Marketing By SYDNEY SLADOVNIK
How Stanley's Partnership With Starbucks and Target Proves its Scarcity Model is Still Working
The Valentine's Day Stanley-Starbucks Quencher sent shoppers into a frenzy and signals another marketing success for the longstanding brand.
By SYDNEY SLADOVNIK
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