Marketing BEN SHERRY

Meet the Robot Bartender That Served up Drinks for Kendall Jenner's Marketing Event

At CES 2024, Richtech Robotics showed off ADAM, a robot barista and bartender that the company is renting out for events.

Marketing AMANDA PRESSNER KREUSER

What 2023 Taught Us: 5 Marketing Lessons for Brands

Last year brought some valuable insights for 2024 and they'll revolutionize how you connect with audiences.

Marketing KAI RAVARIERE

4 Ways Stanley 10x'd Its Revenue in Just Four Years by Rebranding a Failing Product

Propelled by the popular Stanley tumbler, the brand has taken its revenue to $750 million from $70 million in just a few short years. Here's how.

Marketing KIT EATON

Kentucky City's Marketing Pitch: Aliens, Come Visit

The city of Lexington's tourism bureau invites extraterrestrials to swing by in an offbeat, innovative marketing campaign.

Marketing HEATHER WILDE

How Technology Is Helping Fight Online Ad Fraud

Advancements in technology like AI, machine learning and blockchain can help protect your spending and enhance campaign efficacy.

Marketing RICH KAHN

Digital Marketing's Dark Secret: Ad Fraud

This invisible drain on resources affects all marketers, but there are solutions.

Marketing DARRAH BRUSTEIN

7 Lessons on Creating a Service Experience That Does Your Marketing for You

Great service doesn't happen by accident.

Marketing MARC EMMER

The Modern Marketer's Guide to Retargeting and SEO

So you've developed great content and specified your target audience. But how do you capture and retain their attention in a meaningful way?

Marketing KAI RAVARIERE

3 Marketing Messaging Mistakes That Prevent E-Commerce Brands From Generating More Sales

These pitfalls can throw wrenches in your business that aren't always so easy to remove.

Marketing MINDA ZETLIN

Google Found a Sneaky Way to Make More Money From Unsuspecting Customers. It May Have Backfired

Advertisers who use Google's auction system may think bidding alone sets prices. It doesn't.

Marketing YOUNG ENTREPRENEUR COUNCIL

5 Mistakes Business-to-Business CEOs Make in Marketing

When it comes to B2B digital marketing, some misconceptions can damage your success.

Marketing JASON ATEN

The Eras Tour Movie Is Proof Taylor Swift Might Be the World's Savviest Marketer

She's better at this than anyone.

Marketing ENOBONG KENNEDY

Why Culture Eats Strategy For Breakfast

And for lunch and dinner, too.

Marketing REBECCA DECZYNSKI

Twitter's Rebrand to X May Be Bananas, but It's Also Awash in Business Lessons

Rebranding a business is a costly decision, which is why leaders should be absolutely certain it's the right path for growth.

Marketing JASON ATEN

After 28 Years, Starbucks' Riskiest Move Is Paying Off in Unexpectedly Big Ways

Taking a chance on delighting your customers is always a win.

Marketing REBECCA DECZYNSKI

How Brands Are Making Their Entry on Threads, the Latest Twitter-Killer App From Meta

Over 30 million new users have signed up for the platform, according to Meta CEO Mark Zuckerberg. The businesses among them have taken the opportunity to get creative.

Marketing ABEER RAZA

Why Rational Marketing Fails With Gen Z

Emotions are the new currency to create meaningful connections with this generation.

Marketing DAVE KERPEN

4 Tips for Growing Your Customer Base

Things to consider to ensure that your growth marketing investments are fruitful for your brand.

Marketing NICK HOBSON

Patagonia Just Called Itself an Unsustainable Brand. Why It's Genius Marketing

The topsy-turvy move shows that no brand's sustainability work is ever really done.

Marketing JASON ATEN

Ikea's New Ad Claims It's 'Proudly Second Best' and It Is a Stroke of Genius

Just in time for Mother's Day, the ad is a touching tribute to parents.

Marketing REBECCA DECZYNSKI

How a Bootstrapped Beauty Brand Drove Shoppers to Sephora Stores With a $10,000 Marketing Budget

Eadem eschewed influencer marketing and paid social tactics in favor of an old-school approach that's already resonated with its customers.

Marketing DAVE KERPEN

9 New Marketing Ideas for Mother's Day and Father's Day Campaigns That Will Win Hearts and Wallets

Appeal to your customers and prospects this spring holiday season.

Marketing AMANDA PRESSNER KREUSER

How to Find the Right Content Creator or Team for Your Business

Your brand voice is integral to your business – make sure you hire the right person (or team!) to craft and share your stories.

Marketing JASON ATEN

After 25 Years, Netflix Just Made a Bittersweet Announcement

The company will no longer mail those red envelopes with DVDs after September 29.

Marketing BHARAT KANODIA

How to Use Documentary Storytelling to Market Your Brand

The right story can break through in areas that are tough for traditional advertising campaigns.

Marketing SEAN KIM

3 Proven Methods to Grow Your Personal Brand

Content is king today. What can this mean for your ability to network and grow your business?

Marketing HEATHER WILDE

Grow Your Brand by Building a Loyal Audience

Understanding your customers fosters true brand connections, and provides the best opportunity for growth.

Marketing JASON ATEN

After 14 Years, Pepsi Has a New Logo and it Finally Fixes 1 of the Biggest Problems Facing Every Company

Your brand isn't what you say about your company, it's what your customers see.

Marketing AKRAM ATALLAH

5 Tips for Social Impact Marketing

Demonstrate how you tie your corporate values to your customers' values.

Marketing SHAMA HYDER

Beat Design and Marketing Fatigue with User-Generated Content

How UGC can create authenticity, community and engagement around your brand.

Marketing REBECCA DECZYNSKI

The Best and Worst Marketing Stunts of 2022

To orchestrate your own hit, there's a straightforward formula to follow – or not follow, as the case may be.

Marketing YOUNG ENTREPRENEUR COUNCIL

How to Lead Your Digital Marketing Agency to Enterprise Growth

Leading a digital marketing agency to enterprise growth isn't easy. That said, there are ways you can make it a little easier.

Marketing JASON ATEN

Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can't Decide if It's Brilliant or Bizarre

The coffee giant thinks adding olive oil to your latte is the next big thing.

Marketing JASON ATEN

Target Just Announced Something Brilliant That Amazon Can't Compete With

Make it easy for your customers to do business with you.

Marketing ENTREPRENEURS' ORGANIZATION

4 Reasons Entrepreneurs Fail at Building a Personal Brand

Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.

Marketing KELLY MAIN

Apple Employs 3 Deep-Seated Psychological Triggers to Incite Spending. Anyone Can Use Them

The clever strategy hidden in plain sight.

Marketing REBECCA DECZYNSKI

Coffee for Classes? Behind the Scenes With One of the Best Marketing Stunts of the Year

In just 16 hours, the Cometeer team secured 12 cartons of oat milk, a table, and enough coffee pods to caffeinate 100 sleepy Goldman analysts.

Marketing SARA MAUSKOPF

Stop Wasting Time on Press Pitches

Join the existing conversation to get your company in the spotlight.

Marketing BEN SHERRY

Want to Go Viral? How the Hit Movie 'M3GAN' Conquered Social Media Marketing

These viral marketing lessons from the horror film 'M3GAN' can be applied to small businesses across industries.

Marketing ALI DONALDSON

This Marketing Pro Got Crocs on Every Celebrity From Bad Bunny to Justin Bieber. Now, He's the One Behind the Stanley Tumbler You Can't Escape

Terence Reilly, the executive who shepherded the Stanley Quencher to TikTok fame, offers his playbook for driving viral demand.

Marketing STEPHEN SHAPIRO

How to Embrace Phygital – the Blending of Physical and Digital

Combining the digital and physical enhances both.

Marketing JEFF HADEN

Want to Use a Brand Ambassador to Market Your Business, But Don't Know Where to Start? NASCAR Might Provide the Perfect Blueprint

The Association's Chief Revenue Officer Darryl Wolfe on how your business can build effective, lasting, and profitable brand ambassador and partner relationships.

Marketing JASON ATEN

Starbucks Just Made a Change to Its Rewards Program and It's the 1 Thing No Company Should Ever Do

Free coffee is about to cost you more.

Marketing JASON ATEN

65 Years Ago, LEGO Patented Its First Brick. This Vintage Ad Is a Reminder of Why the Brand is So Beloved

LEGO bricks haven't changed. Neither has the company's thoughtful purpose.

Marketing SHAMA HYDER

Build an Authentic Brand in the New Year

How you can bring authenticity to your brand in 2023.

Marketing AKRAM ATALLAH

How Solopreneurs Can Build a Strong Online Presence

Follow these easy steps to draw in more customers and compete with the bigger players.

Marketing LIVIU TANASE

5 Rules to Improve Your Email Marketing Results in 2023

Ready to give your email strategy a refresh? Follow these rules for better email deliverability, higher engagement, and more sales.

Marketing DANIELLA SACHS

Africa’s History can Unlock a Wealth of Pop Culture

Have you ever taken a moment to consider the power African heritage has to transform pop culture?

Marketing AMANDA PRESSNER KREUSER

5 Budget-Friendly Marketing Strategies for 2023

Your instinct may be to pull back on marketing during a slower economy, but that's exactly the time you need to lean in. Here's how to make smarter choices to engage your customers – and keep business growing.

Marketing JOEL GOLDSTEIN

3 Ways Brands Can Build Experiences Into Their Marketing

Experiential marketing creates emotional ties between brands and customers.

Marketing HEIDI ZAK

The Core Consumers of Tomorrow: 3 Tips for Connecting With Gen Z

Why you should be focused on Gen Z – even if they aren't your target market.

Marketing REBECCA DECZYNSKI

These 3 Social Commerce Strategies Are Ramping Up Sales

On-platform checkout has reduced friction for online shoppers, but you'll still have to strategize wisely to to turn surfers into purchasers.

Marketing BILL MURPHY JR.

Subway Just Ran a Very Strange National Contest and I Have to Admit It Was a Stroke of Genius

No more than 10,000 winners, they said.

Marketing ENTREPRENEURS' ORGANIZATION

3 Lessons Learned During a Company Rebrand

Rebranding can be complex and fear-inducing. Ultimately it's about who you and your business are at your deepest core.

Marketing CHRISTOPHER R. DUNCAN

Why You Should Consider Making a Film to Promote Your Business in 2023

Here's how brands ranging from Airbnb to Patagonia have used feature-length films to reach a broader audience.

Marketing JERRY JAO

How to Make Marketing a Profit Center in 2023

Marketing during a recession can help you stand out.

Marketing DANIELLA SACHS

The Future of Tourism is African

Targeting international travellers is the default for many tourism businesses.

Marketing MARTIN ZWILLING

6 Drivers to Boost Your Business Launch and Revenue Growth

Here are some key drivers for accelerating the revenue growth of any new business in today's world.

Marketing KELLY MAIN

This Startup Will Pay For Your Speeding Ticket – If It Can't Get it Dismissed. It's the Best Marketing I've Seen

The must-know strategy behind the clever campaign.

Marketing HILLEL FULD

5 Ways to Improve Your Video Strategy

Video is more important now than ever – here's how to get yours seen by the right people.

Marketing CAROL SANKAR

3 Simple Tips for Zeroing In On Your Audience's Most Pressing Pain Points

When you take the time to truly understand what your audience needs, you will serve them better and set yourself up for lasting success.

Marketing STEPHEN KEY

7 Pitching Tips From the Queen of Infomercials

The skill and speed with which you convey what you've developed and why it matters is of utmost importance.

Marketing SEAN KIM

How to Grab and Keep Your Customers' Attention

And why being quiet is more important in marketing today.

Marketing FRANK WAZETER

Create Content That Resonates With Your Most Important Asset – Your Customers

It all comes down to being selfish, but not in the way you might think.

Marketing NICK HOBSON

In a Surprising New Business Move, Gucci Now Cares About Your Health as Much as Your Status. Here's What They're Doing

The lesson for your company's marketing: Focus on the journey, not the destination.

Marketing HILLEL FULD

5 Tips for Writing a Great Press Release

You need to grab attention and not waste time.


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