Marketing LIVIU TANASE

5 Rules to Improve Your Email Marketing Results in 2023

Ready to give your email strategy a refresh? Follow these rules for better email deliverability, higher engagement, and more sales.

Marketing DANIELLA SACHS

Africa’s History can Unlock a Wealth of Pop Culture

Have you ever taken a moment to consider the power African heritage has to transform pop culture?

Marketing AMANDA PRESSNER KREUSER

5 Budget-Friendly Marketing Strategies for 2023

Your instinct may be to pull back on marketing during a slower economy, but that's exactly the time you need to lean in. Here's how to make smarter choices to engage your customers – and keep business growing.

Marketing JOEL GOLDSTEIN

3 Ways Brands Can Build Experiences Into Their Marketing

Experiential marketing creates emotional ties between brands and customers.

Marketing HEIDI ZAK

The Core Consumers of Tomorrow: 3 Tips for Connecting With Gen Z

Why you should be focused on Gen Z – even if they aren't your target market.

Marketing REBECCA DECZYNSKI

These 3 Social Commerce Strategies Are Ramping Up Sales

On-platform checkout has reduced friction for online shoppers, but you'll still have to strategize wisely to to turn surfers into purchasers.

Marketing BILL MURPHY JR.

Subway Just Ran a Very Strange National Contest and I Have to Admit It Was a Stroke of Genius

No more than 10,000 winners, they said.

Marketing ENTREPRENEURS' ORGANIZATION

3 Lessons Learned During a Company Rebrand

Rebranding can be complex and fear-inducing. Ultimately it's about who you and your business are at your deepest core.

Marketing JERRY JAO

How to Make Marketing a Profit Center in 2023

Marketing during a recession can help you stand out.

Marketing BHARAT KANODIA

3 Keys to Successful Ad Product Development

Digital is king, but don't discount other platforms.

Marketing MARTIN ZWILLING

6 Drivers to Boost Your Business Launch and Revenue Growth

Here are some key drivers for accelerating the revenue growth of any new business in today's world.

Marketing JOHN HALL

3 Distinct Qualities of Growth and Traditional Marketing

Growth marketing has become increasingly widespread, but traditional marketing is by no means down for count. Here's what separates the two approaches.

Marketing HILLEL FULD

5 Ways to Improve Your Video Strategy

Video is more important now than ever – here's how to get yours seen by the right people.

Marketing ABEER RAZA

Marketing Automation's Role in Building a Connected Revenue Funnel

Grow your revenue more easily with these three automation actions.

Marketing STEPHEN KEY

7 Pitching Tips From the Queen of Infomercials

The skill and speed with which you convey what you've developed and why it matters is of utmost importance.

Marketing REBECCA DECZYNSKI

To Sell Gen Z on Small Business Saturday and Beyond, AmEx Thinks You Should Give TikTok a Whirl

In partnership with American Express, the video app has released new educational resources to help small businesses make more powerful ad campaigns.

Marketing FRANK WAZETER

Create Content That Resonates With Your Most Important Asset – Your Customers

It all comes down to being selfish, but not in the way you might think.

Marketing ZOYA HASAN

With Elon Musk in Charge at Twitter, You May Be Considering Other Short-Form Alternatives

What you need to know about the oft-mentioned Twitter alternative: Mastodon.

Marketing HILLEL FULD

5 Tips for Writing a Great Press Release

You need to grab attention and not waste time.

Marketing REBECCA DECZYNSKI

With Still High Inflation, Raising Prices May Be Inevitable. How to Go About Communicating the Hike

Honesty and the right communication strategy can strengthen your relationship with your customers – even if they have to pay more for the same service.

Marketing STACEY EPSTEIN

Think You Know Your Customers? Think Again

Breaking down silos and getting personal matters when marketing your brand.

Marketing BRYAN ELLIOTT

Behind the Brand with Maserati

How to win in business as a challenger brand.

Marketing ELIZABETH GORE

4 Ways to Support Hispanic Small Business Owners

New research identifies targeted strategies to help Hispanic businesses thrive.

Marketing MONGEZI MTATI

Want to grow your brand?

Then think about building a seamless customer experience, both offline and online.

Marketing AARON TEMPLER

Neuroscience Doesn't Have Great News for Social Media Marketers

But there is a way forward.

Marketing JIM SCHLECKSER

Sales, Marketing Or Viral: Which Is Right for Your Product?

The answer depends on the price.

Marketing FRANK WAZETER

Forget Keywords, This Is What Really Matters for SEO

Creating content that people want to read needs to be your priority.

Marketing ADJOA KWAKYE & WOLE OLAYINKA

Visibility is Key to Finding Funding

And the calculus is simple: If investors don’t know about you, they’re not likely to fund you.

Marketing MINDA ZETLIN

Chipotle's Newest Product Is a Weird Lesson in Emotional Intelligence

The chain responds to minor theft with a bit of snarky humor.

Marketing FRANK WAZETER

The Missing Element of Your Marketing Strategy – Art Direction

Avoid volume-based marketing and ad strategies and instead focus on what emotions you want your customers to feel.

Marketing PHILLIP KANE

For Gen Z, Consistent Values Drive Buying Behavior

Here's what marketers need to know about reaching this group.

Marketing ENTREPRENEURS' ORGANIZATION

How to Work With a Writer to Build Your Personal Brand

Maintain your authentic voice with the help of a great writer and a proven system that brings structure to ongoing content production.

Marketing MARTIN ZWILLING

7 Reasons Marketing Return On Investment is a Challenge

For decision making as well as credibility, you need to know your direct and indirect marketing costs.

Marketing DARRAH BRUSTEIN

The Most Important Thing that Will Help You Get More Consistent Referrals

Even (and especially) if you're starting from scratch.

Marketing MINDA ZETLIN

After 39 Years, This Iconic Ice Cream Product Is No More. Here's How Customers Are Reacting

Sometimes a simple, inexpensive item can inspire extreme loyalty.

Marketing HILLEL FULD

How to Become a Contributor to a Large Publication

Writing for a large website is easier than you might think.

Marketing CHAUNCEY ZALKIN

The Lifestyle Brand is Dead – Long Live The Lifestyle Brand

Lessons to consider from iconic brands like Victoria's Secret and Ralph Lauren.

Marketing JEFF HADEN

Apple's New Ad Implies You No Longer Need a Case for an iPhone – and It's Very Smart Marketing

Sometimes the extreme use case can provide even greater reassurance of product durability, quality or safety.

Marketing KAYLA SOLINO

You Can Sell Snack Foods in Sustainable Packaging--But You May Need to Tweak Your Revenue Model

Sun & Swell Foods's founder Kate Flynn dishes on how her eco-conscious brand made the transition.

Marketing AARON TEMPLER

Marketers: Pay Attention to the Structure of Your Networks Or Someone Else Will

Want your network to work for you during challenging times? Get to know – and manage – these relationships.

Marketing HEIDI ZAK

How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle

Context is everything.

Marketing BRIT MORSE

Announcing Meta's Small Business Studios: Amp Up Your Facebook Profile and Get Other Pro Tips--Free

Meta's new event series, Small Business Studios, kicks off in Detroit this week. Get on-the-ground support and training and hear from experts and influencers tackling top challenges.

Marketing YOUNG ENTREPRENEUR COUNCIL

How to Grow Your Business with the Help of Digital Marketing

There's nothing wrong with a newspaper feature or a billboard, but if you really want to grow your business, you need digital marketing assistance.

Marketing JIM SCHLECKSER

What You Need to Know About the Future of Trade Shows

Hybrid events are becoming the norm, here's how to prepare.

Marketing AMY BALLIETT

In The Age of Brand Authenticity, Most Marketers are Missing the Mark

88 percent of audiences value brand authenticity, but the majority of marketers are ignoring the one strategy that will meet this demand.

Marketing AMANDA PRESSNER KREUSER

6 Ways to Market Your Brand on LinkedIn

Building a strong recognizable online presence is important to your brand.

Marketing AMY BALLIETT

This Key Field Holds the Secret to Marketing Success

The modern customer is evolving faster than ever expected and marketers must evolve with them. Here's how.

Marketing SCOTT GOODSON

Activating Purpose Inside One of America's Largest Banks

An interview with Vinoo Vijay, CMO of Truist Financial.

Marketing JASON ATEN

After 85 Years Kraft Announced It's Making a Brilliant Change to Its Most Iconic Product

It's now officially Mac and Cheese.

Marketing SCOTT GOODSON

How Northwell Lives its Purpose

A new documentary shows the crucial work that goes into health care in a crisis.

Marketing PETER ROESLER

4 Simple Social Media Integration Tactics to Start Using Right Now

Here are the social media integration tactics that will set your brand up for success.

Marketing PETER ROESLER

Why Email Marketing Is Still Important in the Digital Era

It's not the coolest new thing. It just gets results.

Marketing DANIELLA SACHS

The Big Five May Be the Greatest Marketing Idea Ever

Something about it evokes our imagination and desire for travel. But what lessons can you learn from it to help your business?

Marketing DAVE CHAREST

How Any Small Business Can Inflation-Proof Their Marketing

Don't be fooled by the age-old narrative that data collection and other marketing technologies are out of reach for small businesses.

Marketing JORDAN HICKEY

How To Build a Fiercely Loyal Gen Z Customer Base

Christine Chang and Sarah Lee, founders of skincare company Glow Recipe, offer tips on the art of communicating with young customers on social media.

Marketing FRANK WAZETER

How to Create a Powerful Narrative for Your Company

Combine experience with enthusiasm to tell your story

Marketing DAVID AMERLAND

Search-Proof Your Business Forever

Take these steps to break free from the SEO-chase game.

Marketing FRANK WAZETER

Make Your Customers Part of Your Business Narrative

How to harness the transformative power of naive enthusiasm.

Marketing FRANK WAZETER

The Sleeping Superpower Every Company Has to Create Stellar Content at Scale

Make your customers your content source.

Marketing JEFF HADEN

9 Years Ago, a Simple Marketing Decision Helped Slack Become a $27 Billion Company

Because the last thing founder Stewart Butterfield wanted to do was sell saddles.

Marketing JOEL COMM

4 Ways to Improve Press and Media Coverage for Your Business

There are some simple steps you can take to improve media and press coverage for your business.

Marketing PETER ROESLER

How to Support Your Product Launch with Google Ads

It may not be the first thing you think of when it comes to a product launch, but search ads can be an effective, valuable tool in your arsenal

Marketing AMY BALLIETT

Make Your Marketing Stand Out by Embracing These 4 Layers of Understanding

How to cut through the noise to find your customer.

Marketing MINDA ZETLIN

Etsy, Away and Others Did Something Very Unusual for Mother's Day. Here's What Customers Think

Empathy is the most powerful way there is to connect with your customers.

Marketing NICK HOBSON

After 20 Long Years, It's Time For CEOs to Finally Ditch This Misguided Metric

The 7 deadly sins of NPS tell us it's high time we get rid of the over-used marketing tool.

Marketing PHILLIP KANE

10 Ways to Understand the Difference Between Gen Y and Gen Z

New data shows remarkably different attitudes between groups. What that means for your business.


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