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In 2021, New Companies Found Inspiration for Their Names in Some Unusual Places

As competition over names intensifies, businesses in the crypto ecosystem and elsewhere are getting creative.

Naming INC

Evernote's Former CEO Wants to Make Video Meetings Fun

Phil Libin's new company, mmhmm, aims to make video meetings actually entertaining.

Naming VICTOR W. HWANG

Yes, the Startup Rate Is Booming. But It's Still Way Too Hard to Become Your Own Boss

Amid the Great Resignation, more people are starting companies. But the barriers to success remain for small business.

Naming NICHOLAS SONNENBERG

Starting a Business? Use This Old School Tactic to Jumpstart Your Brand

This simple technique catapulted the second largest boutique hotel company in the world, and it can work for your business too.

Naming JOSH SPIRO

How to Choose the Best Name for Your Business

Entrepreneurs often feel angst about finding the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizable name.


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