Social Media ASSOCIATED PRESS

Why Your Business Needs a Social Media Backup Plan

Outages on major social platforms hurt small businesses, so it's important to be on more than one and keep a contingency plan for customer contacts.

Social Media MILISWA SITSHWELE

X, Threads And Cross-pollination Across Social Media For 2024

Recent years have seen social media revolutionise the way we connect.

Social Media DANYAAL CLOETE

The Year of the Social Stars

Predicting 2024’s influencer future.

Social Media STAFF REPORTER

TikTok is the №1 Digital Media Channel for Product Discovery in South Africa

Study reveals.

Social Media JESSICA STILLMAN

The Top 5 Workplace Trends on TikTok Will Make You Worry About the State of Employee-Employer Relations

The top hashtags are all playful terms for rebellion and resentment. Business owners should take note.

Social Media JASON ATEN

3 Reasons Instagram Threads Could Be the End of Twitter

Launching a day early, Meta's entry into text-based social media is the biggest threat yet to Twitter.

Social Media LAUREN HUTTNER

Founders Are Getting Personal on TikTok. Here Are 3 Reasons You Should Consider Doing the Same

Your brand's TikTok account might not make nearly the same impact as a personal account.

Social Media TIM CRINO

TikTok's Time Might Be Limited, Says Reddit Co-Founder Alexis Ohanian

The serial entrepreneur and investor spoke to Inc. about the future of social media and how entrepreneurs can capitalize on platform shifts.

Social Media AMANDA PRESSNER KREUSER

TikTok's 6 Most Inspiring Women in Business

As if you needed another reason to get on TikTok, check out these incredible women who will teach you something new – and make you laugh while they're at it.

Social Media MINDA ZETLIN

5 Tweets That Changed the World, and What You Can Learn From Them

From founders, ordinary citizens, and a former president, these are the tweets that made history.

Social Media XINTIAN TINA WANG

5 Emerging Social Media Platforms to Watch in 2023

Americans are turning away from social media giants. The founders of these platforms are taking advantage.

Social Media BEN SHERRY

Shark Tank's Kevin O'Leary Tweeted About His Business Philosophy and Ended Up in Hot Water

On Twitter, the Shark Tank investor known as Mr. Wonderful likened financial success to freedom.

Social Media HOWARD TULLMAN

Do You Have the Right Influencers?

Now that everyone wants to sell via social media, you've got to up your game.

Social Media ALISON GREEN

Employees' Social Media Use: How Much Is Too Much?

And three other tricky workplace dilemmas.

Social Media MINDA ZETLIN

Jack Dorsey Wanted Elon Musk to Turn Twitter Into Wikipedia. Here's Why That Failed

"I don't believe anyone should own or run Twitter," Twitter's co-founder said.

Social Media MINDA ZETLIN

Elon Musk's Twitter Is on a Collision Course With Google and Apple Says Former Safety Chief

Since Musk bought Twitter, hate speech is up by more than 5 times, study shows.

Social Media BILL MURPHY JR.

How Khaby Lame Went From Laid-Off Factory Worker to $10 Million Social Media Star, and Turned His Biggest Problem Into a Superpower'

People are so influenced by the judgment of others. They stop chasing dreams, just because somebody told them that they cannot make it or shouldn't do it.'

Social Media CARMINE GALLO

Storytelling, Not Oversharing, Is the Secret to Building Business Relationships

Share personal stories that relate to the topic and reveal lessons anyone can apply.

Social Media MINDA ZETLIN

Here's Why Everyone Should Stop Picking on the LinkedIn Crying CEO

Braden Wallake posted a selfie of himself in tears after laying people off. He got messages telling him to die.

Social Media YOUNG ENTREPRENEUR COUNCIL

8 Secrets to Creating Live Video Content People Want to Watch

Live video is in high demand among social media audiences, but developing content that truly captivates people requires the right strategy.

Social Media J.C. MCKISSEN

The Public Relations Strategy Every Entrepreneur Can Afford

A cheap, effective PR strategy for entrepreneurs starts with creativity and common decency.

Social Media ARAFAT KABIR

Do You Have Fake Followers? 4 Tools to Analyze Your Twitter Account

Elon Musk is right that Twitter has a bot problem. If you suspect your own account is riddled with spam followers, these tools can help.

Social Media JASON ATEN

Adam Mosseri Just Addressed the Controversy Over Instagram's Recent Changes. He Missed the Most Important Point

"Make Instagram Instagram again."

Social Media MINDA ZETLIN

A McDonald's in a Small Town Made a Very Smart Move. Here's How Other Businesses Responded

DQ, Domino's and Wendy's all had something to say about it.

Social Media HILLEL FULD

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

Start producing industry content now and watch everything else get easier.

Social Media JOHN BOWLES

Why You Need To Be On LinkedIn

If social media is used with due care and attention, it can lead to great things. But it can also go very wrong.

Social Media AARON TEMPLER

2 Little Letters That Can Change Everything for Your Social Media Efforts

Social media not returning enough value? Think more like a leader and less like a marketer.

Social Media JESSICA STILLMAN

Yet Another High-Quality Study Suggests You'd Be Happier If You Quit Social Media

There's no shortage of scientific evidence to convince you to cut back on Twitter and other platforms.

Social Media CRISTINA HOLTZER

Not Sure How Your Business Will Fit on TikTok? Start With These Trends

These are the top TikTok sounds, hashtags and filters that you and your brand can use to grow your audience.

Social Media BRIT MORSE, CHRISTOPHER R. DUNCAN

4 Things You Need to Know to Be Successful on TikTok

We gathered the best advice from marketing experts at the top of the TikTok game.

Social Media HILLEL FULD

Why Tech Companies, Even if They're B2B, Should Stop Ignoring Instagram

Here are 5 ways tech companies can benefit from Instagram.

Social Media HILLEL FULD

Why I've Grown to Love LinkedIn and Why You Should Too

5 reasons to up your LinkedIn game.

Social Media JORDAN HICKEY

Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here's What to Do Instead

Bullish founders Michael Duda and Brent Vartan suggest alternative strategies that will attract more loyal customers.

Social Media JASON ATEN

Jeff Bezos Just Took a Shot at Elon Musk on Twitter. It Did Not Go Well

Amazon's founder pulled on a thread that Musk would open Twitter up to Chinese interference only to have his argument unravel.

Social Media ENTREPRENEURS' ORGANIZATION

Why CEOs and Thought Leaders Should Post on LinkedIn

You're already a thought leader. All that's left is to get the word out.

Social Media KELLY MAIN

In 2 Words Twitter CEO Reveals Why Elon Musk Will Fuel Growth-Everybody Can Access It

In fact, every business already has it.

Social Media HILLEL FULD

5 Commonly Overlooked Ways to Use Twitter to Help Grow Your Business

Here are some unique ideas on how to leverage Twitter.

Social Media HILLEL FULD

Why B2B Companies Need to Use Social Media

B2B professionals are missing out on some very effective tools.

Social Media SHAMA HYDER

3 Ways Social Media Is Changing How We Do Business

Social platforms are evolving. Here's how to evolve with them.

Social Media HILLEL FULD

Why Founders Need to Pay Close Attention to TikTok

The platform has a lot of value for your company. How to unlock it

Social Media HANNAH HALL

4 Tips for Building a Following--and a Robust Revenue Stream--on TikTok

The video platform's small business head offers some best practices creating content and turning it into sales.

Social Media GEOFFREY JAMES

The Real Reasons Facebook Tanked

Zuckerberg has destroyed his company's brand goodwill. The only fix is his departure.

Social Media HILLEL FULD

How to Know Which Social Media Platform Is the Right One for Your Company

Before jumping into social media, ask yourself who you're targeting.

Social Media MINDA ZETLIN

Amazon Paid Warehouse Employees to Answer Its Critics on Twitter. It Didn't Go Well

Tweet about your job or spend 10 hours loading trucks--which would you choose?

Social Media KELLY MAIN

Instagram Cuts Dependence on User Data-Without Cutting Into Its $26 Billion Ad Revenue

The social network is testing a way to turn a profit while reducing privacy concerns.

Social Media TIM PARKIN

What You Can Expect to See from the Metaverse in 2022

The metaverse will fundamentally redefine how we connect, interact, work, and play.

Social Media JASON ATEN

Instagram Is Finally Bringing Back the 1 Feature Everyone Wants and It's a Very Bad Sign

Not only will the photo-sharing app bring back the chronological feed, it plans to amp up the algorithm as well.

Social Media HILLEL FULD

5 Reasons Business-to-Business Companies Should Not Ignore Twitter

Many business-to-business (B2B) marketers think Twitter is a waste of time. Here's why they're very wrong.

Social Media GEOFFREY JAMES

The 7 Epic Brand Disasters of 2021

My annual round-up of the biggest blunders of the business world.

Social Media JUSTIN BARISO

How Tim Cook Crushed Facebook--and Set up a War in Tech for Years to Come

Apple's app tracking technology likely cost Facebook billions. Here's what it means for the future.

Social Media JASON ATEN

The Head of Facebook's Metaverse Project Says Users Are to Blame for Its Misinformation Problem, Not Facebook

People are the problem, according to Andrew Bosworth, who is about to become CTO of Meta, Facebook's parent company.

Social Media KELLY MAIN

Jack Dorsey Discovers the Secret to Building Strong Connections, Then Decides to Leave Twitter

What the social media entrepreneur understands about communication that others don't

Social Media JUSTIN BARISO

Facebook Changing Its Name to Meta Is a Brilliant Business Move. But It's Also Bad News for the Future

It's more than a name change: Facebook's focus on the metaverse is a brilliant business move. But it could mean bad things to come.

Social Media JORIS KROESE

Why You Can't Afford to Ignore Social Commerce in 2022

Whether it is Facebook, Instagram, or TikTok, everyone's favorite social media platforms have become lucrative sales channels for all brands venturing into social commerce.

Social Media HILLEL FULD

6 Tips to Optimize Your Business Messaging

It's time we talked about business messaging etiquette.

Social Media JASON ATEN

Facebook's Ridiculous New Ad Reveals Its Vision of the Metaverse. It's Everything Wrong with the Company

If your goal is to sell people on your vision of the future, you should first be clear on what it is.

Social Media REBECCA DECZYNSKI

Pinterest TV: What It Is and Why It'll Be Your New Best (Live) Shopping Friend

This social-commerce trend shows no sign of slowing down, and it has the potential to be incredibly beneficial to brands.

Social Media JASON ATEN

The Facebook Whistleblower, Frances Haugen, Spoke Publicly for the First Time. What She Had to Say to Mark Zuckerberg

She answers the question of whether Facebook would be better without its founder.

Social Media JASON ATEN

Twitter Made a Small Change and It's a Very Bad Sign That It's Becoming More Like Facebook

It's getting harder to avoid the algorithm.

Social Media JASON ATEN

5 Things Mark Zuckerberg Said About His Plan for the Metaverse That Should Make You Very Worried

Facebook might have changed its name to Meta, but building the metaverse won't change the biggest problems it faces.

Social Media KELLY MAIN

With 1 Emoji, Elon Musk Gave Jeff Bezos Exactly What He Wanted--and What Every Founder Needs

In the battle between billionaires, Musk's response did a lot more than mock Bezos.

Social Media KELLY MAIN

How Clubhouse's Real Name Policy Reveals a Universal Safety Issue

User safety is coming into conflict with the company's vision for social transparency.

Social Media JESSICA STILLMAN

10 YouTube Channels That Will Make You Smarter

Swap out some Netflix time for these fun channels that feed your brain as they entertain.

Social Media GEOFFREY JAMES

TikTok and Buzzfeed Are Disrupting a $250 Billion Industry

Developing animated character brands was once expensive and high-risk. Maybe no longer.

Social Media JASON ATEN

Mark Zuckerberg's Response to a Question From Congress Is Exactly Why People Don't Like Tech CEOs

The smart thing to do is to accept responsibility.

Social Media JUSTIN BARISO

Elon Musk Sent (and Deleted) a Tweet at 1:20 in the Morning. It's a Lesson in Emotional Intelligence

Never make a permanent decision based on a temporary emotion.


PEAK PERFORMANCE