Marketing PETER ECONOMY
A Year After 'Barbie' Conquered the World, Margot Robbie's Next Move Will Surprise Fans
The phenomenal success of the film, Barbie, caught a lot of people off guard – not least of which many film industry insiders.
A Year After 'Barbie' Conquered the World, Margot Robbie's Next Move Will Surprise Fans
The phenomenal success of the film, Barbie, caught a lot of people off guard – not least of which many film industry insiders.
Marketing KIM JAO
Shopify Just Launched Its First Beauty and Wellness Sales Event. Why Brands Are Getting Excited
Through Shop, the platform's centralized app, brands are offering 20 percent cashback – which can be a compelling draw for existing and new customers alike.
Shopify Just Launched Its First Beauty and Wellness Sales Event. Why Brands Are Getting Excited
Through Shop, the platform's centralized app, brands are offering 20 percent cashback – which can be a compelling draw for existing and new customers alike.
Marketing BEN SHERRY
Meet the Robot Bartender That Served up Drinks for Kendall Jenner's Marketing Event
At CES 2024, Richtech Robotics showed off ADAM, a robot barista and bartender that the company is renting out for events.
Meet the Robot Bartender That Served up Drinks for Kendall Jenner's Marketing Event
At CES 2024, Richtech Robotics showed off ADAM, a robot barista and bartender that the company is renting out for events.
Marketing AMANDA PRESSNER KREUSER
What 2023 Taught Us: 5 Marketing Lessons for Brands
Last year brought some valuable insights for 2024 and they'll revolutionize how you connect with audiences.
What 2023 Taught Us: 5 Marketing Lessons for Brands
Last year brought some valuable insights for 2024 and they'll revolutionize how you connect with audiences.
Marketing KAI RAVARIERE
4 Ways Stanley 10x'd Its Revenue in Just Four Years by Rebranding a Failing Product
Propelled by the popular Stanley tumbler, the brand has taken its revenue to $750 million from $70 million in just a few short years. Here's how.
4 Ways Stanley 10x'd Its Revenue in Just Four Years by Rebranding a Failing Product
Propelled by the popular Stanley tumbler, the brand has taken its revenue to $750 million from $70 million in just a few short years. Here's how.
Marketing KIT EATON
Kentucky City's Marketing Pitch: Aliens, Come Visit
The city of Lexington's tourism bureau invites extraterrestrials to swing by in an offbeat, innovative marketing campaign.
Kentucky City's Marketing Pitch: Aliens, Come Visit
The city of Lexington's tourism bureau invites extraterrestrials to swing by in an offbeat, innovative marketing campaign.
Marketing HEATHER WILDE
How Technology Is Helping Fight Online Ad Fraud
Advancements in technology like AI, machine learning and blockchain can help protect your spending and enhance campaign efficacy.
How Technology Is Helping Fight Online Ad Fraud
Advancements in technology like AI, machine learning and blockchain can help protect your spending and enhance campaign efficacy.
Marketing RICH KAHN
Digital Marketing's Dark Secret: Ad Fraud
This invisible drain on resources affects all marketers, but there are solutions.
Digital Marketing's Dark Secret: Ad Fraud
This invisible drain on resources affects all marketers, but there are solutions.
Marketing DARRAH BRUSTEIN
7 Lessons on Creating a Service Experience That Does Your Marketing for You
Great service doesn't happen by accident.
7 Lessons on Creating a Service Experience That Does Your Marketing for You
Great service doesn't happen by accident.
Marketing MARC EMMER
The Modern Marketer's Guide to Retargeting and SEO
So you've developed great content and specified your target audience. But how do you capture and retain their attention in a meaningful way?
The Modern Marketer's Guide to Retargeting and SEO
So you've developed great content and specified your target audience. But how do you capture and retain their attention in a meaningful way?
Marketing KAI RAVARIERE
3 Marketing Messaging Mistakes That Prevent E-Commerce Brands From Generating More Sales
These pitfalls can throw wrenches in your business that aren't always so easy to remove.
3 Marketing Messaging Mistakes That Prevent E-Commerce Brands From Generating More Sales
These pitfalls can throw wrenches in your business that aren't always so easy to remove.
Marketing MINDA ZETLIN
Google Found a Sneaky Way to Make More Money From Unsuspecting Customers. It May Have Backfired
Advertisers who use Google's auction system may think bidding alone sets prices. It doesn't.
Google Found a Sneaky Way to Make More Money From Unsuspecting Customers. It May Have Backfired
Advertisers who use Google's auction system may think bidding alone sets prices. It doesn't.
Marketing YOUNG ENTREPRENEUR COUNCIL
5 Mistakes Business-to-Business CEOs Make in Marketing
When it comes to B2B digital marketing, some misconceptions can damage your success.
5 Mistakes Business-to-Business CEOs Make in Marketing
When it comes to B2B digital marketing, some misconceptions can damage your success.
Marketing JASON ATEN
The Eras Tour Movie Is Proof Taylor Swift Might Be the World's Savviest Marketer
She's better at this than anyone.
The Eras Tour Movie Is Proof Taylor Swift Might Be the World's Savviest Marketer
She's better at this than anyone.
Marketing ENOBONG KENNEDY
Why Culture Eats Strategy For Breakfast
And for lunch and dinner, too.
Why Culture Eats Strategy For Breakfast
And for lunch and dinner, too.
Marketing REBECCA DECZYNSKI
Twitter's Rebrand to X May Be Bananas, but It's Also Awash in Business Lessons
Rebranding a business is a costly decision, which is why leaders should be absolutely certain it's the right path for growth.
Twitter's Rebrand to X May Be Bananas, but It's Also Awash in Business Lessons
Rebranding a business is a costly decision, which is why leaders should be absolutely certain it's the right path for growth.
Marketing JASON ATEN
After 28 Years, Starbucks' Riskiest Move Is Paying Off in Unexpectedly Big Ways
Taking a chance on delighting your customers is always a win.
After 28 Years, Starbucks' Riskiest Move Is Paying Off in Unexpectedly Big Ways
Taking a chance on delighting your customers is always a win.
Marketing REBECCA DECZYNSKI
How Brands Are Making Their Entry on Threads, the Latest Twitter-Killer App From Meta
Over 30 million new users have signed up for the platform, according to Meta CEO Mark Zuckerberg. The businesses among them have taken the opportunity to get creative.
How Brands Are Making Their Entry on Threads, the Latest Twitter-Killer App From Meta
Over 30 million new users have signed up for the platform, according to Meta CEO Mark Zuckerberg. The businesses among them have taken the opportunity to get creative.
Marketing ABEER RAZA
Why Rational Marketing Fails With Gen Z
Emotions are the new currency to create meaningful connections with this generation.
Why Rational Marketing Fails With Gen Z
Emotions are the new currency to create meaningful connections with this generation.
Marketing DAVE KERPEN
4 Tips for Growing Your Customer Base
Things to consider to ensure that your growth marketing investments are fruitful for your brand.
4 Tips for Growing Your Customer Base
Things to consider to ensure that your growth marketing investments are fruitful for your brand.
Marketing NICK HOBSON
Patagonia Just Called Itself an Unsustainable Brand. Why It's Genius Marketing
The topsy-turvy move shows that no brand's sustainability work is ever really done.
Patagonia Just Called Itself an Unsustainable Brand. Why It's Genius Marketing
The topsy-turvy move shows that no brand's sustainability work is ever really done.
Marketing JASON ATEN
Ikea's New Ad Claims It's 'Proudly Second Best' and It Is a Stroke of Genius
Just in time for Mother's Day, the ad is a touching tribute to parents.
Ikea's New Ad Claims It's 'Proudly Second Best' and It Is a Stroke of Genius
Just in time for Mother's Day, the ad is a touching tribute to parents.
Marketing REBECCA DECZYNSKI
How a Bootstrapped Beauty Brand Drove Shoppers to Sephora Stores With a $10,000 Marketing Budget
Eadem eschewed influencer marketing and paid social tactics in favor of an old-school approach that's already resonated with its customers.
How a Bootstrapped Beauty Brand Drove Shoppers to Sephora Stores With a $10,000 Marketing Budget
Eadem eschewed influencer marketing and paid social tactics in favor of an old-school approach that's already resonated with its customers.
Marketing DAVE KERPEN
9 New Marketing Ideas for Mother's Day and Father's Day Campaigns That Will Win Hearts and Wallets
Appeal to your customers and prospects this spring holiday season.
9 New Marketing Ideas for Mother's Day and Father's Day Campaigns That Will Win Hearts and Wallets
Appeal to your customers and prospects this spring holiday season.
Marketing AMANDA PRESSNER KREUSER
How to Find the Right Content Creator or Team for Your Business
Your brand voice is integral to your business – make sure you hire the right person (or team!) to craft and share your stories.
How to Find the Right Content Creator or Team for Your Business
Your brand voice is integral to your business – make sure you hire the right person (or team!) to craft and share your stories.
Marketing JASON ATEN
After 25 Years, Netflix Just Made a Bittersweet Announcement
The company will no longer mail those red envelopes with DVDs after September 29.
After 25 Years, Netflix Just Made a Bittersweet Announcement
The company will no longer mail those red envelopes with DVDs after September 29.
Marketing BHARAT KANODIA
How to Use Documentary Storytelling to Market Your Brand
The right story can break through in areas that are tough for traditional advertising campaigns.
How to Use Documentary Storytelling to Market Your Brand
The right story can break through in areas that are tough for traditional advertising campaigns.
Marketing SEAN KIM
3 Proven Methods to Grow Your Personal Brand
Content is king today. What can this mean for your ability to network and grow your business?
3 Proven Methods to Grow Your Personal Brand
Content is king today. What can this mean for your ability to network and grow your business?
Marketing HEATHER WILDE
Grow Your Brand by Building a Loyal Audience
Understanding your customers fosters true brand connections, and provides the best opportunity for growth.
Grow Your Brand by Building a Loyal Audience
Understanding your customers fosters true brand connections, and provides the best opportunity for growth.
Marketing JASON ATEN
After 14 Years, Pepsi Has a New Logo and it Finally Fixes 1 of the Biggest Problems Facing Every Company
Your brand isn't what you say about your company, it's what your customers see.
After 14 Years, Pepsi Has a New Logo and it Finally Fixes 1 of the Biggest Problems Facing Every Company
Your brand isn't what you say about your company, it's what your customers see.
Marketing AKRAM ATALLAH
5 Tips for Social Impact Marketing
Demonstrate how you tie your corporate values to your customers' values.
5 Tips for Social Impact Marketing
Demonstrate how you tie your corporate values to your customers' values.
Marketing SHAMA HYDER
Beat Design and Marketing Fatigue with User-Generated Content
How UGC can create authenticity, community and engagement around your brand.
Beat Design and Marketing Fatigue with User-Generated Content
How UGC can create authenticity, community and engagement around your brand.
Marketing REBECCA DECZYNSKI
The Best and Worst Marketing Stunts of 2022
To orchestrate your own hit, there's a straightforward formula to follow – or not follow, as the case may be.
The Best and Worst Marketing Stunts of 2022
To orchestrate your own hit, there's a straightforward formula to follow – or not follow, as the case may be.
Marketing YOUNG ENTREPRENEUR COUNCIL
How to Lead Your Digital Marketing Agency to Enterprise Growth
Leading a digital marketing agency to enterprise growth isn't easy. That said, there are ways you can make it a little easier.
How to Lead Your Digital Marketing Agency to Enterprise Growth
Leading a digital marketing agency to enterprise growth isn't easy. That said, there are ways you can make it a little easier.
Marketing JASON ATEN
Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can't Decide if It's Brilliant or Bizarre
The coffee giant thinks adding olive oil to your latte is the next big thing.
Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can't Decide if It's Brilliant or Bizarre
The coffee giant thinks adding olive oil to your latte is the next big thing.
Marketing JASON ATEN
Target Just Announced Something Brilliant That Amazon Can't Compete With
Make it easy for your customers to do business with you.
Target Just Announced Something Brilliant That Amazon Can't Compete With
Make it easy for your customers to do business with you.
Marketing ENTREPRENEURS' ORGANIZATION
4 Reasons Entrepreneurs Fail at Building a Personal Brand
Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.
4 Reasons Entrepreneurs Fail at Building a Personal Brand
Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.
Marketing KELLY MAIN
Apple Employs 3 Deep-Seated Psychological Triggers to Incite Spending. Anyone Can Use Them
The clever strategy hidden in plain sight.
Apple Employs 3 Deep-Seated Psychological Triggers to Incite Spending. Anyone Can Use Them
The clever strategy hidden in plain sight.
Marketing REBECCA DECZYNSKI
Coffee for Classes? Behind the Scenes With One of the Best Marketing Stunts of the Year
In just 16 hours, the Cometeer team secured 12 cartons of oat milk, a table, and enough coffee pods to caffeinate 100 sleepy Goldman analysts.
Coffee for Classes? Behind the Scenes With One of the Best Marketing Stunts of the Year
In just 16 hours, the Cometeer team secured 12 cartons of oat milk, a table, and enough coffee pods to caffeinate 100 sleepy Goldman analysts.
Marketing SARA MAUSKOPF
Stop Wasting Time on Press Pitches
Join the existing conversation to get your company in the spotlight.
Stop Wasting Time on Press Pitches
Join the existing conversation to get your company in the spotlight.
Marketing BEN SHERRY
Want to Go Viral? How the Hit Movie 'M3GAN' Conquered Social Media Marketing
These viral marketing lessons from the horror film 'M3GAN' can be applied to small businesses across industries.
Want to Go Viral? How the Hit Movie 'M3GAN' Conquered Social Media Marketing
These viral marketing lessons from the horror film 'M3GAN' can be applied to small businesses across industries.
Marketing ALI DONALDSON
This Marketing Pro Got Crocs on Every Celebrity From Bad Bunny to Justin Bieber. Now, He's the One Behind the Stanley Tumbler You Can't Escape
Terence Reilly, the executive who shepherded the Stanley Quencher to TikTok fame, offers his playbook for driving viral demand.
This Marketing Pro Got Crocs on Every Celebrity From Bad Bunny to Justin Bieber. Now, He's the One Behind the Stanley Tumbler You Can't Escape
Terence Reilly, the executive who shepherded the Stanley Quencher to TikTok fame, offers his playbook for driving viral demand.
Marketing STEPHEN SHAPIRO
How to Embrace Phygital – the Blending of Physical and Digital
Combining the digital and physical enhances both.
How to Embrace Phygital – the Blending of Physical and Digital
Combining the digital and physical enhances both.
Marketing JEFF HADEN
Want to Use a Brand Ambassador to Market Your Business, But Don't Know Where to Start? NASCAR Might Provide the Perfect Blueprint
The Association's Chief Revenue Officer Darryl Wolfe on how your business can build effective, lasting, and profitable brand ambassador and partner relationships.
Want to Use a Brand Ambassador to Market Your Business, But Don't Know Where to Start? NASCAR Might Provide the Perfect Blueprint
The Association's Chief Revenue Officer Darryl Wolfe on how your business can build effective, lasting, and profitable brand ambassador and partner relationships.
Marketing JASON ATEN
Starbucks Just Made a Change to Its Rewards Program and It's the 1 Thing No Company Should Ever Do
Free coffee is about to cost you more.
Starbucks Just Made a Change to Its Rewards Program and It's the 1 Thing No Company Should Ever Do
Free coffee is about to cost you more.
Marketing JASON ATEN
65 Years Ago, LEGO Patented Its First Brick. This Vintage Ad Is a Reminder of Why the Brand is So Beloved
LEGO bricks haven't changed. Neither has the company's thoughtful purpose.
65 Years Ago, LEGO Patented Its First Brick. This Vintage Ad Is a Reminder of Why the Brand is So Beloved
LEGO bricks haven't changed. Neither has the company's thoughtful purpose.
Marketing SHAMA HYDER
Build an Authentic Brand in the New Year
How you can bring authenticity to your brand in 2023.
Build an Authentic Brand in the New Year
How you can bring authenticity to your brand in 2023.
Marketing AKRAM ATALLAH
How Solopreneurs Can Build a Strong Online Presence
Follow these easy steps to draw in more customers and compete with the bigger players.
How Solopreneurs Can Build a Strong Online Presence
Follow these easy steps to draw in more customers and compete with the bigger players.
Marketing LIVIU TANASE
5 Rules to Improve Your Email Marketing Results in 2023
Ready to give your email strategy a refresh? Follow these rules for better email deliverability, higher engagement, and more sales.
5 Rules to Improve Your Email Marketing Results in 2023
Ready to give your email strategy a refresh? Follow these rules for better email deliverability, higher engagement, and more sales.
Marketing DANIELLA SACHS
Africa’s History can Unlock a Wealth of Pop Culture
Have you ever taken a moment to consider the power African heritage has to transform pop culture?
Africa’s History can Unlock a Wealth of Pop Culture
Have you ever taken a moment to consider the power African heritage has to transform pop culture?
Marketing AMANDA PRESSNER KREUSER
5 Budget-Friendly Marketing Strategies for 2023
Your instinct may be to pull back on marketing during a slower economy, but that's exactly the time you need to lean in. Here's how to make smarter choices to engage your customers – and keep business growing.
5 Budget-Friendly Marketing Strategies for 2023
Your instinct may be to pull back on marketing during a slower economy, but that's exactly the time you need to lean in. Here's how to make smarter choices to engage your customers – and keep business growing.
Marketing JOEL GOLDSTEIN
3 Ways Brands Can Build Experiences Into Their Marketing
Experiential marketing creates emotional ties between brands and customers.
3 Ways Brands Can Build Experiences Into Their Marketing
Experiential marketing creates emotional ties between brands and customers.
Marketing HEIDI ZAK
The Core Consumers of Tomorrow: 3 Tips for Connecting With Gen Z
Why you should be focused on Gen Z – even if they aren't your target market.
The Core Consumers of Tomorrow: 3 Tips for Connecting With Gen Z
Why you should be focused on Gen Z – even if they aren't your target market.
Marketing REBECCA DECZYNSKI
These 3 Social Commerce Strategies Are Ramping Up Sales
On-platform checkout has reduced friction for online shoppers, but you'll still have to strategize wisely to to turn surfers into purchasers.
These 3 Social Commerce Strategies Are Ramping Up Sales
On-platform checkout has reduced friction for online shoppers, but you'll still have to strategize wisely to to turn surfers into purchasers.
Marketing BILL MURPHY JR.
Subway Just Ran a Very Strange National Contest and I Have to Admit It Was a Stroke of Genius
No more than 10,000 winners, they said.
Subway Just Ran a Very Strange National Contest and I Have to Admit It Was a Stroke of Genius
No more than 10,000 winners, they said.
Marketing ENTREPRENEURS' ORGANIZATION
3 Lessons Learned During a Company Rebrand
Rebranding can be complex and fear-inducing. Ultimately it's about who you and your business are at your deepest core.
3 Lessons Learned During a Company Rebrand
Rebranding can be complex and fear-inducing. Ultimately it's about who you and your business are at your deepest core.
Marketing CHRISTOPHER R. DUNCAN
Why You Should Consider Making a Film to Promote Your Business in 2023
Here's how brands ranging from Airbnb to Patagonia have used feature-length films to reach a broader audience.
Why You Should Consider Making a Film to Promote Your Business in 2023
Here's how brands ranging from Airbnb to Patagonia have used feature-length films to reach a broader audience.
Marketing JERRY JAO
How to Make Marketing a Profit Center in 2023
Marketing during a recession can help you stand out.
How to Make Marketing a Profit Center in 2023
Marketing during a recession can help you stand out.
Marketing DANIELLA SACHS
The Future of Tourism is African
Targeting international travellers is the default for many tourism businesses.
The Future of Tourism is African
Targeting international travellers is the default for many tourism businesses.
Marketing MARTIN ZWILLING
6 Drivers to Boost Your Business Launch and Revenue Growth
Here are some key drivers for accelerating the revenue growth of any new business in today's world.
6 Drivers to Boost Your Business Launch and Revenue Growth
Here are some key drivers for accelerating the revenue growth of any new business in today's world.
Marketing KELLY MAIN
This Startup Will Pay For Your Speeding Ticket – If It Can't Get it Dismissed. It's the Best Marketing I've Seen
The must-know strategy behind the clever campaign.
This Startup Will Pay For Your Speeding Ticket – If It Can't Get it Dismissed. It's the Best Marketing I've Seen
The must-know strategy behind the clever campaign.
Marketing HILLEL FULD
5 Ways to Improve Your Video Strategy
Video is more important now than ever – here's how to get yours seen by the right people.
5 Ways to Improve Your Video Strategy
Video is more important now than ever – here's how to get yours seen by the right people.
Marketing CAROL SANKAR
3 Simple Tips for Zeroing In On Your Audience's Most Pressing Pain Points
When you take the time to truly understand what your audience needs, you will serve them better and set yourself up for lasting success.
3 Simple Tips for Zeroing In On Your Audience's Most Pressing Pain Points
When you take the time to truly understand what your audience needs, you will serve them better and set yourself up for lasting success.
Marketing STEPHEN KEY
7 Pitching Tips From the Queen of Infomercials
The skill and speed with which you convey what you've developed and why it matters is of utmost importance.
7 Pitching Tips From the Queen of Infomercials
The skill and speed with which you convey what you've developed and why it matters is of utmost importance.
Marketing SEAN KIM
How to Grab and Keep Your Customers' Attention
And why being quiet is more important in marketing today.
How to Grab and Keep Your Customers' Attention
And why being quiet is more important in marketing today.
Marketing FRANK WAZETER
Create Content That Resonates With Your Most Important Asset – Your Customers
It all comes down to being selfish, but not in the way you might think.
Create Content That Resonates With Your Most Important Asset – Your Customers
It all comes down to being selfish, but not in the way you might think.
PEAK PERFORMANCE