Social Media JASON ATEN

3 Reasons Instagram Threads Could Be the End of Twitter

Launching a day early, Meta's entry into text-based social media is the biggest threat yet to Twitter.

Social Media MINDA ZETLIN

Elon Musk Is Playing a Dangerous Game With Google and Amazon. Here Are 3 Ways It Could Backfire

It's never smart to turn your biggest customers into enemies.

Social Media TIM CRINO

TikTok's Time Might Be Limited, Says Reddit Co-Founder Alexis Ohanian

The serial entrepreneur and investor spoke to Inc. about the future of social media and how entrepreneurs can capitalize on platform shifts.

Social Media HOWARD TULLMAN

Don't Get Sucked In By Influencers

Yes, you can catch a viral wave, at least for a couple of hot minutes. But the downside for your brand can be ugly and long lasting.

Social Media MINDA ZETLIN

5 Tweets That Changed the World, and What You Can Learn From Them

From founders, ordinary citizens, and a former president, these are the tweets that made history.

Social Media CARLOS GIL

Understanding TikTok's Unique Marketing Opportunity for Small Businesses

Use the platform to maximize organic reach and boost brand recognition.

Social Media BEN SHERRY

Shark Tank's Kevin O'Leary Tweeted About His Business Philosophy and Ended Up in Hot Water

On Twitter, the Shark Tank investor known as Mr. Wonderful likened financial success to freedom.

Social Media KRISTI PIEHL

The Importance of a Positive Online Presence for Executives

It pays to have a social media-savvy CEO.

Social Media ALISON GREEN

Employees' Social Media Use: How Much Is Too Much?

And three other tricky workplace dilemmas.

Social Media BILL MURPHY JR.

Lionel Messi Just Broke the Instagram Record for 'Likes.' Mark Zuckerberg's Reaction Was Eye-Opening

It's all about Instagram and WhatsApp.

Social Media MINDA ZETLIN

Elon Musk's Twitter Is on a Collision Course With Google and Apple Says Former Safety Chief

Since Musk bought Twitter, hate speech is up by more than 5 times, study shows.

Social Media HILLEL FULD

4 Ways the Twitter Edit Button Can Change the Game for your Company

The long-demanded feature is almost here. Here's how to take advantage of it.

Social Media CARMINE GALLO

Storytelling, Not Oversharing, Is the Secret to Building Business Relationships

Share personal stories that relate to the topic and reveal lessons anyone can apply.

Social Media JASON ATEN

Facebook Is Testing a Controversial Groups Feature. Why You Should Never Use It

Resist the urge to tag "everyone".

Social Media YOUNG ENTREPRENEUR COUNCIL

8 Secrets to Creating Live Video Content People Want to Watch

Live video is in high demand among social media audiences, but developing content that truly captivates people requires the right strategy.

Social Media JESSICA STILLMAN

Is Elon Musk On to Something? New Study Finds Frequent Tweeting Helps You Rise to the Top in Business

New research shows that for executives social media self-promotion pays, literally.

Social Media ARAFAT KABIR

Do You Have Fake Followers? 4 Tools to Analyze Your Twitter Account

Elon Musk is right that Twitter has a bot problem. If you suspect your own account is riddled with spam followers, these tools can help.

Social Media JASON ATEN

Instagram Is Walking Back Its Controversial Changes. It's an Important Reminder that Failure Isn't Your Enemy

Adam Mosseri says Instagram needs to take a 'big step back.'

Social Media MINDA ZETLIN

A McDonald's in a Small Town Made a Very Smart Move. Here's How Other Businesses Responded

DQ, Domino's and Wendy's all had something to say about it.

Social Media JASON ATEN

The Simple Reason Jeff Bezos Is So Bad at Twitter and What Every Leader Can Learn from It

Attention isn't the same as influence.

Social Media JOHN BOWLES

Why You Need To Be On LinkedIn

If social media is used with due care and attention, it can lead to great things. But it can also go very wrong.

Social Media XINTIAN TINA WANG

Pinterest Just Made a Major Acquisition, With Tantalizing Prospects Ecommerce Opportunities

It's just the tip of what's in store for artificial intelligence-powered shopping.

Social Media JESSICA STILLMAN

Yet Another High-Quality Study Suggests You'd Be Happier If You Quit Social Media

There's no shortage of scientific evidence to convince you to cut back on Twitter and other platforms.

Social Media HILLEL FULD

6 Simple Tactics to Increase Engagement on Social Media Posts Across All Platforms

Grow your presence with these key steps.

Social Media BRIT MORSE, CHRISTOPHER R. DUNCAN

4 Things You Need to Know to Be Successful on TikTok

We gathered the best advice from marketing experts at the top of the TikTok game.

Social Media HILLEL FULD

It's Time Entrepreneurs Start Talking about the T Word: TikTok

Here is why TikTok deserves your attention right now.

Social Media HILLEL FULD

Why I've Grown to Love LinkedIn and Why You Should Too

5 reasons to up your LinkedIn game.

Social Media HILLEL FULD

The First 5 Things you Should Do after Connecting with Someone on LinkedIn

How to bring your LinkedIn to the next level.

Social Media JASON ATEN

Jeff Bezos Just Took a Shot at Elon Musk on Twitter. It Did Not Go Well

Amazon's founder pulled on a thread that Musk would open Twitter up to Chinese interference only to have his argument unravel.

Social Media JASON ATEN

What If Elon Musk Is the Best Thing that Could Happen to Twitter? It Has Nothing to Do With the Money

Every team needs a leader with a vision.

Social Media KELLY MAIN

In 2 Words Twitter CEO Reveals Why Elon Musk Will Fuel Growth-Everybody Can Access It

In fact, every business already has it.

Social Media CHRISTOPHER R. DUNCAN

How This TikTok Consultant Engineered a Viral Video to Help a Struggling Restaurant

Bouta founder Eli Stone thought he could get a struggling restaurant at least 10,000 views and some foot traffic. The video ended up getting 580,000 views. Here's how to emulate his success.

Social Media HILLEL FULD

Why B2B Companies Need to Use Social Media

B2B professionals are missing out on some very effective tools.

Social Media HILLEL FULD

5 Annoying and Ineffective Things to Stop Doing on LinkedIn

Stop doing these annoying things on LinkedIn if you want to be effective with the platform.

Social Media HILLEL FULD

Why Founders Need to Pay Close Attention to TikTok

The platform has a lot of value for your company. How to unlock it

Social Media HILLEL FULD

How to Build an Effective Twitter Account for Your Company

You shouldn't be on Twitter just to say you're on Twitter. Instead, do this.

Social Media GEOFFREY JAMES

The Real Reasons Facebook Tanked

Zuckerberg has destroyed his company's brand goodwill. The only fix is his departure.

Social Media JESSICA STILLMAN

A New Study Explains What It Takes To Stop Wasting So Much Time Online

Two business professors studied 6,000 people to understand what keeps us mindlessly clicking (and how to stop).

Social Media MINDA ZETLIN

Amazon Paid Warehouse Employees to Answer Its Critics on Twitter. It Didn't Go Well

Tweet about your job or spend 10 hours loading trucks--which would you choose?

Social Media HILLEL FULD

5 Critical Things to Do Before Creating Social Media Accounts for Your Company

Don't jump into social media without following these important steps.

Social Media TIM PARKIN

What You Can Expect to See from the Metaverse in 2022

The metaverse will fundamentally redefine how we connect, interact, work, and play.

Social Media JASON ATEN

Apple Doesn't Want Anything to Do with Facebook's Metaverse. Why That's Very Bad News for Mark Zuckerberg

Apple is expected to introduce a pair of VR glasses this year, but don't expect them to be something you'll want to wear all day.

Social Media HILLEL FULD

5 Reasons Business-to-Business Companies Should Not Ignore Twitter

Many business-to-business (B2B) marketers think Twitter is a waste of time. Here's why they're very wrong.

Social Media JESSICA STILLMAN

Give Your Brain a Break and Start 2022 Off With the No Twitter Challenge

Social media is often horrible and depressing. Take a break for and let your brain recover, one professor suggests.

Social Media JUSTIN BARISO

How Tim Cook Crushed Facebook--and Set up a War in Tech for Years to Come

Apple's app tracking technology likely cost Facebook billions. Here's what it means for the future.

Social Media PHILLIP KANE

How to Leverage the TikTok Resume for Your Company

Find your new early-career employees here

Social Media KELLY MAIN

Jack Dorsey Discovers the Secret to Building Strong Connections, Then Decides to Leave Twitter

What the social media entrepreneur understands about communication that others don't

Social Media BILL MURPHY JR.

Just 1 Day After Jack Dorsey Stepped Down, Twitter Announced a Controversial Change

'What does this even mean? You can't share a meme?'

Social Media JORIS KROESE

Why You Can't Afford to Ignore Social Commerce in 2022

Whether it is Facebook, Instagram, or TikTok, everyone's favorite social media platforms have become lucrative sales channels for all brands venturing into social commerce.

Social Media NICK HOBSON

Social Media Antics and Twitter Stunts Work for Elon Musk. But Will it Work for You?

The billionaire's antics may be over-the-top, but there are still nuggets of leadership wisdom to be learned.

Social Media JASON ATEN

Facebook's Ridiculous New Ad Reveals Its Vision of the Metaverse. It's Everything Wrong with the Company

If your goal is to sell people on your vision of the future, you should first be clear on what it is.

Social Media JOAN WESTENBERG

Why Influencers Need The Metaverse

Tokenization is the new model for influencers

Social Media JASON ATEN

The Facebook Whistleblower, Frances Haugen, Spoke Publicly for the First Time. What She Had to Say to Mark Zuckerberg

She answers the question of whether Facebook would be better without its founder.

Social Media REBECCA DECZYNSKI

Small Businesses Are Making Serious Sales on TikTok, Thanks to a New Feature

Integrations with Spotify and Square allow brands to sell directly in the platform. Business owners say they're converting viewers into customers.

Social Media JASON ATEN

5 Things Mark Zuckerberg Said About His Plan for the Metaverse That Should Make You Very Worried

Facebook might have changed its name to Meta, but building the metaverse won't change the biggest problems it faces.

Social Media JEFF STEEN

Microsoft's CEO Has The Smartest Social Media Strategy I've Ever Seen. It's the Opposite of What Facebook Is Doing.

There's no sense trying to be ubiquitous. Satya Nadella is taking a smarter path by building niche communities around Microsoft products.

Social Media KELLY MAIN

How Clubhouse's Real Name Policy Reveals a Universal Safety Issue

User safety is coming into conflict with the company's vision for social transparency.

Social Media JOEL COMM

If Your Audience Has Peaked, Open New Doors With These 3 Tactics

You've spent time crafting your brand. It's time to get a bigger piece of the audience pie. Here are a few innovative ways to broaden your reach.

Social Media GEOFFREY JAMES

TikTok and Buzzfeed Are Disrupting a $250 Billion Industry

Developing animated character brands was once expensive and high-risk. Maybe no longer.

Social Media JESSICA STILLMAN

This Tech Exec Had Her Kids Sign a User Agreement Before She Got Them Their First Phone

Should you do the same?

Social Media JUSTIN BARISO

Elon Musk Sent (and Deleted) a Tweet at 1:20 in the Morning. It's a Lesson in Emotional Intelligence

Never make a permanent decision based on a temporary emotion.

Social Media LOU DUBOIS

How to Write a Social Media Press Release

The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social interactivity.

Social Media BILL MURPHY JR.

Netflix Already Has the Best Tweet of the Year

'We laugh because it's funny, and we laugh because it's true.'


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