Marketing JOHN HALL

How Entrepreneurs Can Better Identify Market Gaps

Spotting market gaps is part art, part science. Here's how to do it with minimal disruption to your enterprise.

Marketing AKRAM ATALLAH

5 Tips for Social Impact Marketing

Demonstrate how you tie your corporate values to your customers' values.

Marketing NICK HOBSON

The Future of Fashion Branding for Gen-Z? Be as Wacky and Weird as You Can

For the young people, absurdity sells.

Marketing REBECCA DECZYNSKI

The Best and Worst Marketing Stunts of 2022

To orchestrate your own hit, there's a straightforward formula to follow – or not follow, as the case may be.

Marketing SHAMA HYDER

B2B CMOs: How to Navigate the Economic Downturn in 2023

With these strategies in your toolkit, you can succeed in 2023 and beyond.

Marketing JASON ATEN

Starbucks Is Making a Very Big Bet on a Very Strange Idea, and I Can't Decide if It's Brilliant or Bizarre

The coffee giant thinks adding olive oil to your latte is the next big thing.

Marketing XINTIAN TINA WANG

The Secrets to Engaging a Global Audience, According to WhatsApp

Marketing exec Vivian Odior explains what went into some of the messaging platform's most effective marketing campaigns.

Marketing ENTREPRENEURS' ORGANIZATION

4 Reasons Entrepreneurs Fail at Building a Personal Brand

Establishing your personal brand is a marathon, not a sprint, yet most entrepreneurs make mistakes on top of giving up too soon.

Marketing JASON ATEN

Panera Stole a Page From Amazon's Playbook and It's a Stroke of Genius

The restaurant's membership now comes with a familiar benefit.

Marketing REBECCA DECZYNSKI

Coffee for Classes? Behind the Scenes With One of the Best Marketing Stunts of the Year

In just 16 hours, the Cometeer team secured 12 cartons of oat milk, a table, and enough coffee pods to caffeinate 100 sleepy Goldman analysts.

Marketing MARC EMMER

Apple Tells Its Story Through Two Voices. How Your Company Can Do the Same

A company's internal and external voices set the tone for how employees and customers feel about the brand. Make sure you are using this to set yourself apart from your competitors.

Marketing BEN SHERRY

Want to Go Viral? How the Hit Movie 'M3GAN' Conquered Social Media Marketing

These viral marketing lessons from the horror film 'M3GAN' can be applied to small businesses across industries.

Marketing NICK HOBSON

In 3 Shocking Moves, M&M's Gave Tucker Carlson a Masterclass in Brand Strategy and Broke the Internet

Never has candy been so controversial.

Marketing STEPHEN SHAPIRO

How to Embrace Phygital – the Blending of Physical and Digital

Combining the digital and physical enhances both.

Marketing MARTIN ZWILLING

9 Business Communication Tactics That are High-Risk and Not Worth Taking

You need to be courageous with your communications, but watch out for these pitfalls.

Marketing JASON ATEN

Starbucks Just Made a Change to Its Rewards Program and It's the 1 Thing No Company Should Ever Do

Free coffee is about to cost you more.

Marketing BRYAN ELLIOTT

Behind the Hyperice Brand

Playing at the intersection of human performance, wellness and recovery.

Marketing SHAMA HYDER

Build an Authentic Brand in the New Year

How you can bring authenticity to your brand in 2023.

Marketing HOWARD TULLMAN

These Guys Are Stupid And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you'll waste money like they do.

Marketing LIVIU TANASE

5 Rules to Improve Your Email Marketing Results in 2023

Ready to give your email strategy a refresh? Follow these rules for better email deliverability, higher engagement, and more sales.

Marketing CARLOS GIL

How to Master Social-Media Marketing in 2023

Strategies for small-business owners to stay ahead of the curve.

Marketing AMANDA PRESSNER KREUSER

5 Budget-Friendly Marketing Strategies for 2023

Your instinct may be to pull back on marketing during a slower economy, but that's exactly the time you need to lean in. Here's how to make smarter choices to engage your customers – and keep business growing.

Marketing NICK HOBSON

Spotify's Newest 2023 Move is a Masterclass in Marketing. Here's Why, According to Research

Out with the Wrapped, in with the Playlist in a Bottle.

Marketing HEIDI ZAK

The Core Consumers of Tomorrow: 3 Tips for Connecting With Gen Z

Why you should be focused on Gen Z – even if they aren't your target market.

Marketing JOHN HALL

5 Ways Marketers Can Elevate Consumer Experience and Value in 2023

Maximizing your consumer experience in 2023 is essential to maintaining a successful business.

Marketing BILL MURPHY JR.

Subway Just Ran a Very Strange National Contest and I Have to Admit It Was a Stroke of Genius

No more than 10,000 winners, they said.

Marketing CHRISTOPHER R. DUNCAN

Why You Should Consider Making a Film to Promote Your Business in 2023

Here's how brands ranging from Airbnb to Patagonia have used feature-length films to reach a broader audience.

Marketing JERRY JAO

How to Make Marketing a Profit Center in 2023

Marketing during a recession can help you stand out.

Marketing DANIELLA SACHS

The Future of Tourism is African

Targeting international travellers is the default for many tourism businesses.

Marketing MARTIN ZWILLING

6 Drivers to Boost Your Business Launch and Revenue Growth

Here are some key drivers for accelerating the revenue growth of any new business in today's world.

Marketing KELLY MAIN

This Startup Will Pay For Your Speeding Ticket – If It Can't Get it Dismissed. It's the Best Marketing I've Seen

The must-know strategy behind the clever campaign.

Marketing HILLEL FULD

5 Ways to Improve Your Video Strategy

Video is more important now than ever – here's how to get yours seen by the right people.

Marketing CAROL SANKAR

3 Simple Tips for Zeroing In On Your Audience's Most Pressing Pain Points

When you take the time to truly understand what your audience needs, you will serve them better and set yourself up for lasting success.

Marketing STEPHEN KEY

7 Pitching Tips From the Queen of Infomercials

The skill and speed with which you convey what you've developed and why it matters is of utmost importance.

Marketing SEAN KIM

How to Grab and Keep Your Customers' Attention

And why being quiet is more important in marketing today.

Marketing FRANK WAZETER

Create Content That Resonates With Your Most Important Asset – Your Customers

It all comes down to being selfish, but not in the way you might think.

Marketing NICK HOBSON

In a Surprising New Business Move, Gucci Now Cares About Your Health as Much as Your Status. Here's What They're Doing

The lesson for your company's marketing: Focus on the journey, not the destination.

Marketing HILLEL FULD

5 Tips for Writing a Great Press Release

You need to grab attention and not waste time.

Marketing JEFF HADEN

How Do You Create a New Product Category? By Intentionally Carrying a Heavier Load

Stefan Olander, founder of the 'gravity fitness' brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry.

Marketing STACEY EPSTEIN

Think You Know Your Customers? Think Again

Breaking down silos and getting personal matters when marketing your brand.

Marketing ELIZABETH DANZIGER

Aristotle's Advice for Marketers

Strengthen your arguments and become more persuasive with these tips.

Marketing ELIZABETH GORE

4 Ways to Support Hispanic Small Business Owners

New research identifies targeted strategies to help Hispanic businesses thrive.

Marketing AMY BALLIETT

This Marketing Campaign Proves That Knowing Your Customer Is the Secret to Success

This innovative campaign is a lesson in customer-centric marketing that all content creators can learn from.

Marketing AARON TEMPLER

Neuroscience Doesn't Have Great News for Social Media Marketers

But there is a way forward.

Marketing AMY BALLIETT

Augmented Reality Should Be Integral to Your CX Strategy

Eighty-eight percent of retailers are currently investing in augmented reality and seeing an ROI. Learn how you can overhaul your CX and marketing strategies with AR.

Marketing FRANK WAZETER

Forget Keywords, This Is What Really Matters for SEO

Creating content that people want to read needs to be your priority.

Marketing SONIA THOMPSON

4 Nontraditional Ways Brands Are Creating Original Content That Wins Customers

While traditional forms of content still work, it is good business to produce alternative forms of content that deliver a strong customer experience.

Marketing MINDA ZETLIN

Chipotle's Newest Product Is a Weird Lesson in Emotional Intelligence

The chain responds to minor theft with a bit of snarky humor.

Marketing HILLEL FULD

5 Steps to Turn a Volatile Market Moment Into Growth

An economic downturn could be the perfect time to pivot.

Marketing PHILLIP KANE

For Gen Z, Consistent Values Drive Buying Behavior

Here's what marketers need to know about reaching this group.

Marketing WAYNE AYERS

How Brands Elevate By Working With Black-Owned Media Companies

Impact and the benefits of diversity are just two of the reasons.

Marketing MARTIN ZWILLING

7 Reasons Marketing Return On Investment is a Challenge

For decision making as well as credibility, you need to know your direct and indirect marketing costs.

Marketing JASON ATEN

After 60 Years Sprite Is Making a Bittersweet Change

The iconic green bottle is gone.

Marketing MINDA ZETLIN

After 39 Years, This Iconic Ice Cream Product Is No More. Here's How Customers Are Reacting

Sometimes a simple, inexpensive item can inspire extreme loyalty.

Marketing ENTREPRENEURS' ORGANIZATION

4 Non-Negotiables for Starting a Successful Podcast

Sure, the airwaves are crowded, but there's room for your podcast if you develop a stand-out production that showcases your unique value proposition.

Marketing CHAUNCEY ZALKIN

The Lifestyle Brand is Dead – Long Live The Lifestyle Brand

Lessons to consider from iconic brands like Victoria's Secret and Ralph Lauren.

Marketing PETER ROESLER

How to Improve Your Website's Navigation

Best practices for improving user experience and your site.

Marketing KAYLA SOLINO

You Can Sell Snack Foods in Sustainable Packaging--But You May Need to Tweak Your Revenue Model

Sun & Swell Foods's founder Kate Flynn dishes on how her eco-conscious brand made the transition.

Marketing MARTIN ZWILLING

8 Force Multipliers You Can Use To Amplify The Growth of Your Business

With the proper marketing practices, you can dramatically increase your market impact and brand image.

Marketing HEIDI ZAK

How (And Why) To Build A Product Marketing Strategy Around Your Customer Lifecycle

Context is everything.

Marketing SHAMA HYDER

How to Market Your Products Without Free Trials

By embracing transparency, creativity, and individuality, businesses can pique the public's interest without giving away the goods.

Marketing YOUNG ENTREPRENEUR COUNCIL

How to Grow Your Business with the Help of Digital Marketing

There's nothing wrong with a newspaper feature or a billboard, but if you really want to grow your business, you need digital marketing assistance.

Marketing BILL MURPHY JR.

After 57 Long Years, Subway Just Made a Huge Change. (It All Starts This Morning)

They say there's no such thing as a free lunch. That's not quite true today at Subway.

Marketing AMY BALLIETT

In The Age of Brand Authenticity, Most Marketers are Missing the Mark

88 percent of audiences value brand authenticity, but the majority of marketers are ignoring the one strategy that will meet this demand.

Marketing JESSICA STILLMAN

Want to Get Your Spending Under Control? Don't Shop While Caffeinated, Study Says

So says a new study that handed out espresso to shoppers and observed what they bought.

Marketing AMY BALLIETT

This Key Field Holds the Secret to Marketing Success

The modern customer is evolving faster than ever expected and marketers must evolve with them. Here's how.


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