Marketing KIM JAO

Shopify Just Launched Its First Beauty and Wellness Sales Event. Why Brands Are Getting Excited

Through Shop, the platform's centralized app, brands are offering 20 percent cashback – which can be a compelling draw for existing and new customers alike.

Marketing SYDNEY SLADOVNIK

Universal Music Group Just Removed Taylor Swift – and the Rest of Its Artists – from TikTok

If you're using a personal account on the platform, say goodbye to music from some of the world's most popular artists.

Marketing AMANDA PRESSNER KREUSER

What 2023 Taught Us: 5 Marketing Lessons for Brands

Last year brought some valuable insights for 2024 and they'll revolutionize how you connect with audiences.

Marketing JESSICA STILLMAN

The Bittersweet Recipe Behind the Most Powerful Super Bowl Ads of All Time, According to New Marketing Research

What do the most beloved Super Bowl ads all have in common? A pair of marketing professors offers a simple but powerful formula.

Marketing KIT EATON

Kentucky City's Marketing Pitch: Aliens, Come Visit

The city of Lexington's tourism bureau invites extraterrestrials to swing by in an offbeat, innovative marketing campaign.

Marketing SYDNEY SLADOVNIK

How Stanley's Partnership With Starbucks and Target Proves its Scarcity Model is Still Working

The Valentine's Day Stanley-Starbucks Quencher sent shoppers into a frenzy and signals another marketing success for the longstanding brand.

Marketing RICH KAHN

Digital Marketing's Dark Secret: Ad Fraud

This invisible drain on resources affects all marketers, but there are solutions.

Marketing BRUCE CRUMLEY

X Makes a Play for Small Business Advertisers in the Wake of Its Big Company Losses

But will they snap up what Elon Musk is offering?

Marketing MARC EMMER

The Modern Marketer's Guide to Retargeting and SEO

So you've developed great content and specified your target audience. But how do you capture and retain their attention in a meaningful way?

Marketing MUZI MUUNA

Black Friday 2023

Retailers and manufacturers will need to be agile to navigate a volatile landscape.

Marketing MINDA ZETLIN

Google Found a Sneaky Way to Make More Money From Unsuspecting Customers. It May Have Backfired

Advertisers who use Google's auction system may think bidding alone sets prices. It doesn't.

Marketing JESSICA STILLMAN

The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It's a Fantastic Lesson in Marketing (and Parenting)

Why are so many people talking about a 50-year-old instruction manual for building a dollhouse?

Marketing JASON ATEN

The Eras Tour Movie Is Proof Taylor Swift Might Be the World's Savviest Marketer

She's better at this than anyone.

Marketing JEFF HADEN

The $10 Billion Man: How Nike Lost Lionel Messi to Adidas for a 'Few Hundred Bucks Worth of Tracksuits'

Lionel Messi is a seven-time Ballon d'Or winner, global superstar, and cultural phenomenon, yet in 2005 Nike let him get away.

Marketing REBECCA DECZYNSKI

Twitter's Rebrand to X May Be Bananas, but It's Also Awash in Business Lessons

Rebranding a business is a costly decision, which is why leaders should be absolutely certain it's the right path for growth.

Marketing REBECCA DECZYNSKI

It's the Summer of Barbie. How Brands Are Cashing In on All That Plastic Fantastic With Licensing Deals and Themed Products

Ahead of Greta Gerwig's 'Barbie' movie, countless brands have partnered with Mattel on limited-edition collaborations. Founders say the doll has a Midas touch.

Marketing REBECCA DECZYNSKI

How Brands Are Making Their Entry on Threads, the Latest Twitter-Killer App From Meta

Over 30 million new users have signed up for the platform, according to Meta CEO Mark Zuckerberg. The businesses among them have taken the opportunity to get creative.

Marketing ENTREPRENEURS' ORGANIZATION

9 Top Design Trends That End Design Fatigue and Help Your Business Stand Out

Well-executed design has the power to attract and retain customers, build brand loyalty and differentiate your business from the competition.

Marketing DAVE KERPEN

4 Tips for Growing Your Customer Base

Things to consider to ensure that your growth marketing investments are fruitful for your brand.

Marketing JESSICA STILLMAN

A Recent Trend Report Offers a New Term for Your Bone-Deep Weariness: Hyper Fatigue

According to a new report from a market research firm, 2023 is the year of hyper fatigue.

Marketing JASON ATEN

Ikea's New Ad Claims It's 'Proudly Second Best' and It Is a Stroke of Genius

Just in time for Mother's Day, the ad is a touching tribute to parents.

Marketing SHAMA HYDER

Marketing for Good: How Cause Marketing Is Changing Business Strategies

3 ways to use it for your brand.

Marketing DAVE KERPEN

9 New Marketing Ideas for Mother's Day and Father's Day Campaigns That Will Win Hearts and Wallets

Appeal to your customers and prospects this spring holiday season.

Marketing JEFF HADEN

What's Better Than an Overly Chipper Chatbot? Anything, Say Researchers

Cheerful chatbots? Research shows they can make a customer service interaction worse, not better.

Marketing JASON ATEN

After 25 Years, Netflix Just Made a Bittersweet Announcement

The company will no longer mail those red envelopes with DVDs after September 29.

Marketing JEANNA BARRETT

Growth Hacking Versus Growth Marketing

Which strategy is right for your business?

Marketing SEAN KIM

3 Proven Methods to Grow Your Personal Brand

Content is king today. What can this mean for your ability to network and grow your business?

Marketing SHAMA HYDER

Combat Content Fatigue and Remove Friction to Help Your Brand Stand Out

How do you get your brand's content noticed when it is competing in an endless feed of content?

Marketing JASON ATEN

After 14 Years, Pepsi Has a New Logo and it Finally Fixes 1 of the Biggest Problems Facing Every Company

Your brand isn't what you say about your company, it's what your customers see.

Marketing JOHN HALL

How Entrepreneurs Can Better Identify Market Gaps

Spotting market gaps is part art, part science. Here's how to do it with minimal disruption to your enterprise.

Marketing SHAMA HYDER

Beat Design and Marketing Fatigue with User-Generated Content

How UGC can create authenticity, community and engagement around your brand.

Marketing NICK HOBSON

The Future of Fashion Branding for Gen-Z? Be as Wacky and Weird as You Can

For the young people, absurdity sells.

Marketing YOUNG ENTREPRENEUR COUNCIL

How to Lead Your Digital Marketing Agency to Enterprise Growth

Leading a digital marketing agency to enterprise growth isn't easy. That said, there are ways you can make it a little easier.

Marketing SHAMA HYDER

B2B CMOs: How to Navigate the Economic Downturn in 2023

With these strategies in your toolkit, you can succeed in 2023 and beyond.

Marketing JASON ATEN

Target Just Announced Something Brilliant That Amazon Can't Compete With

Make it easy for your customers to do business with you.

Marketing XINTIAN TINA WANG

The Secrets to Engaging a Global Audience, According to WhatsApp

Marketing exec Vivian Odior explains what went into some of the messaging platform's most effective marketing campaigns.

Marketing KELLY MAIN

Apple Employs 3 Deep-Seated Psychological Triggers to Incite Spending. Anyone Can Use Them

The clever strategy hidden in plain sight.

Marketing JASON ATEN

Panera Stole a Page From Amazon's Playbook and It's a Stroke of Genius

The restaurant's membership now comes with a familiar benefit.

Marketing SARA MAUSKOPF

Stop Wasting Time on Press Pitches

Join the existing conversation to get your company in the spotlight.

Marketing MARC EMMER

Apple Tells Its Story Through Two Voices. How Your Company Can Do the Same

A company's internal and external voices set the tone for how employees and customers feel about the brand. Make sure you are using this to set yourself apart from your competitors.

Marketing ALI DONALDSON

This Marketing Pro Got Crocs on Every Celebrity From Bad Bunny to Justin Bieber. Now, He's the One Behind the Stanley Tumbler You Can't Escape

Terence Reilly, the executive who shepherded the Stanley Quencher to TikTok fame, offers his playbook for driving viral demand.

Marketing NICK HOBSON

In 3 Shocking Moves, M&M's Gave Tucker Carlson a Masterclass in Brand Strategy and Broke the Internet

Never has candy been so controversial.

Marketing JEFF HADEN

Want to Use a Brand Ambassador to Market Your Business, But Don't Know Where to Start? NASCAR Might Provide the Perfect Blueprint

The Association's Chief Revenue Officer Darryl Wolfe on how your business can build effective, lasting, and profitable brand ambassador and partner relationships.

Marketing MARTIN ZWILLING

9 Business Communication Tactics That are High-Risk and Not Worth Taking

You need to be courageous with your communications, but watch out for these pitfalls.

Marketing JASON ATEN

65 Years Ago, LEGO Patented Its First Brick. This Vintage Ad Is a Reminder of Why the Brand is So Beloved

LEGO bricks haven't changed. Neither has the company's thoughtful purpose.

Marketing BRYAN ELLIOTT

Behind the Hyperice Brand

Playing at the intersection of human performance, wellness and recovery.

Marketing AKRAM ATALLAH

How Solopreneurs Can Build a Strong Online Presence

Follow these easy steps to draw in more customers and compete with the bigger players.

Marketing HOWARD TULLMAN

These Guys Are Stupid And I'm Being Charitable

Why do some organizations still solicit funds the way they did in the 1960s? You need to take a smarter marketing approach, or you'll waste money like they do.

Marketing DANIELLA SACHS

Africa’s History can Unlock a Wealth of Pop Culture

Have you ever taken a moment to consider the power African heritage has to transform pop culture?

Marketing CARLOS GIL

How to Master Social-Media Marketing in 2023

Strategies for small-business owners to stay ahead of the curve.

Marketing JOEL GOLDSTEIN

3 Ways Brands Can Build Experiences Into Their Marketing

Experiential marketing creates emotional ties between brands and customers.

Marketing NICK HOBSON

Spotify's Newest 2023 Move is a Masterclass in Marketing. Here's Why, According to Research

Out with the Wrapped, in with the Playlist in a Bottle.

Marketing REBECCA DECZYNSKI

These 3 Social Commerce Strategies Are Ramping Up Sales

On-platform checkout has reduced friction for online shoppers, but you'll still have to strategize wisely to to turn surfers into purchasers.

Marketing JOHN HALL

5 Ways Marketers Can Elevate Consumer Experience and Value in 2023

Maximizing your consumer experience in 2023 is essential to maintaining a successful business.

Marketing ENTREPRENEURS' ORGANIZATION

3 Lessons Learned During a Company Rebrand

Rebranding can be complex and fear-inducing. Ultimately it's about who you and your business are at your deepest core.

Marketing JEANNA BARRETT

Growth Marketing Outsourcing: Why it Makes More Sense in 2023

Wonder if you should outsource your marketing efforts? Find out how to decide.

Marketing JERRY JAO

How to Make Marketing a Profit Center in 2023

Marketing during a recession can help you stand out.

Marketing BHARAT KANODIA

3 Keys to Successful Ad Product Development

Digital is king, but don't discount other platforms.

Marketing MARTIN ZWILLING

6 Drivers to Boost Your Business Launch and Revenue Growth

Here are some key drivers for accelerating the revenue growth of any new business in today's world.

Marketing JOHN HALL

3 Distinct Qualities of Growth and Traditional Marketing

Growth marketing has become increasingly widespread, but traditional marketing is by no means down for count. Here's what separates the two approaches.

Marketing HILLEL FULD

5 Ways to Improve Your Video Strategy

Video is more important now than ever – here's how to get yours seen by the right people.

Marketing ABEER RAZA

Marketing Automation's Role in Building a Connected Revenue Funnel

Grow your revenue more easily with these three automation actions.

Marketing STEPHEN KEY

7 Pitching Tips From the Queen of Infomercials

The skill and speed with which you convey what you've developed and why it matters is of utmost importance.

Marketing REBECCA DECZYNSKI

To Sell Gen Z on Small Business Saturday and Beyond, AmEx Thinks You Should Give TikTok a Whirl

In partnership with American Express, the video app has released new educational resources to help small businesses make more powerful ad campaigns.

Marketing FRANK WAZETER

Create Content That Resonates With Your Most Important Asset – Your Customers

It all comes down to being selfish, but not in the way you might think.

Marketing ZOYA HASAN

With Elon Musk in Charge at Twitter, You May Be Considering Other Short-Form Alternatives

What you need to know about the oft-mentioned Twitter alternative: Mastodon.


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